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Business & Marketing Marketing and Link Building Case Studies

17 example(s) in this category

What to Expect from Detailed in 2018

An announcement, and a sneak preview

Part of me feels a little ashamed to be writing this blog post, and part of me feels that I should have written it sooner.

In July of this year I returned to England to spend time with my Dad for his 60th birthday.

After a meal with my family and my Dad’s closest friends, I vividly remember telling my brother before I disappeared to my laptop, “I really can’t do these daily updates anymore”.

Wanting to spend some time away from the computer, I had already stopped producing daily podcast updates (which I had never planned to do) and felt a lot of self-created pressure to make sure I updated this site like I had promised.

I hate to quit anything, and I know I have a history of unpredictable posting schedules, so I decided not to make any rash decisions and “give it a few more weeks” to see how things go.

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13 Advanced Link Building Strategies You (Probably) Haven’t Used

A Detailed Guide to Advanced Link Building

Updated Dec 03, 2017

Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing.

While they used to reveal their most popular blog posts in their sidebar (sorted by most comments), it seems that’s no longer the case.

But what if it was?

What if you could analyse any blog and see which of their articles have the most comments, in order?

If you could rank them by how many backlinks those articles have, you’re left with foolproof solution for finding content ideas that attract links and comments.

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5 Reasons SEO is Dead and Content Marketing is the Future

1,639 Comments, 9,645 Likes

Published just a few months ago in April of 2017, Callum Stringfellow started a heated debate on LinkedIn so controversial it picked up over 1,600 comments.

Callum proposed the idea that cold calling was dead, and digital marketing is the future. As you can imagine, there were fueled conversations from those who agreed and disagreed.

The third most recent comment on the post starts with, “Utter nonsense“.

It continues, “Yes, cold calling may be dead in some industries, but in majority of industries is (and will be) extremely effective, especially if supported by digital marketing campaigns.

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Detailed 3.0: A Slightly New Approach Starting From Next Week

I'm Getting There...Eventually

They say that if you aren’t making mistakes, you probably aren’t pushing yourself hard enough.

It’s fair to say that I’ve made a few mistakes in the short history that Detailed.com has been online. While I would have liked to have launched this site with the perfect ‘approach’ in mind, this daily project of mine has involved an absolutely huge learning curve.

You may know that Detailed started with the aim to become a daily blog and podcast on content marketing case studies that I constantly find each day. Even though there are now over 125 successful examples on this site, my spreadsheet of things to write about still has more than 300 rows in it.

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How to Copy the Success of The Best Article I Read Last Month

Hundreds of Tweets from 'Influencers'

The post is so new that I don’t have any impressive statistics to share, but I’ve saw a number of ‘big names’ posting this on Twitter (as did I) that I had to share it here.

The article is so good that I’m going to link to it right now so you don’t have to click that little grey external link icon if you so please.

It’s fair to say that the premise is simple, but not fair to say that writing the post was easy. Author, Will Hoekenga, put together an in-depth post highlighting the copy and design lessons you can learn from 13 years of Basecamp.com homepages.

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I Purchased an $80 Plugin Today Because of Content Marketing

It's Easy to Forget Why We Do This

While I put in a lot of hours to make sure that Detailed updates highlight side projects, blog posts and tools that picked up a lot of traffic and links, it’s easy to forget what they’re all for: To make more sales.

There’s no point in getting tens of thousands of people to your website (like getting on the homepage of Reddit) if they aren’t actually going to purchase, subscribe, promote or at least bookmark your content for future reference.

Today I headed over to the Wordfence blog – a company I trust to secure my WordPress websites – for advice on managing WordPress backups.

As Detailed Pro begins to grow, I wanted to make sure we have multiple levels of backups (it’s not installed on the same place as Detailed.com) as our data is becoming increasingly valuable by the day.

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My One-Page Website That Reached 9,000 People On Its First Day of Launch

9,000 uniques / homepage of hacker news

A few days ago I wrote about someone who created the world’s pinkest pink and went viral by refusing to sell it to the rights holder of the world’s blackest black.

If you can take advantage of something that other people will get behind – lots of artists didn’t like just one person owning the blackest black – then you too have a chance of going viral.

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I Created Another Free Tool to Find Twitter Influencers

This one is great for Twitter ad campaigns

Today I’m sharing another free tool which is infinitely more simple, but has been incredibly valuable to me.

I can sum up what the tool does in one sentence: It allows you to find who any Twitter user talks to the most.

That might not seem very useful, but consider these three points:

  • If you can’t get an ‘influencers’ attention, you can get the attention of the people they closely follow instead
  • You can find other big players in any niche you may wish to connect with
  • You can run hyper-focused Twitter ad campaigns on a much larger set of people

If that sounds interesting to you…

You can go directly to the tool here: Find Twitter Influencers

You can read my tutorial here: Twitter Influencers Tutorial

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My Free Twitter Tool Finds Influencers to Promote Your Content

Here's a detailed example of how well it can work

A few weeks ago I launched two free Twitter tools to (mostly) coincide with the launch of Detailed.

The feedback was really positive, but my business partner Dirk let me know I probably should have explained what they do a little better.

I assumed most people would just ‘get’ the idea behind them, but he was right. I needed a tutorial.

If you missed it the first time around..

Here’s a link to the tool: Search and Extract Twitter Users.

Here’s a link to the tutorial: Find Twitter Influencers

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The Side-Project Which Picked Up 3,000 Backlinks Last Month

Links from ProductHunt, Smashing Magazine and more...

Benjamin Libor & Sidney Ottelohe created SpreadShare, a community-curated website where people can upload spreadsheets that are useful for startups and business professionals.

Some spreadsheets which are popular on the site right now include:

  • Open Chatbot: An open list of chatbot influencers connecting to meet up
  • London Coworking: A list of co-working spaces, hotels, cafes and other in London
  • Bangalore Startups: A list of Bangalore startup people

There’s a clear focus on resources for those in the marketing world.

If you would like to read my more in-depth thoughts on this site, you can do so here.

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The Beautiful Guide That Gained Helpscout 8,000+ Backlinks

8,000 backlinks / 1,890 referring domains

Helpscout are one of the biggest companies on the planet to help you manage customer service emails in one place.

They put together an article on “75 customer service stats, quotes and statistics”, which the marketing web shared like crazy.

Since they’re in the business of customer service, it also had the potential to send them a lot of new users.

I believe a key part of why this did so well is because it’s really beautiful, and they made the content incredibly easy to digest.

Could you do the same for a relevant topic in your niche?

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