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PRESS

Centaur Media (Behind Content Sites MarketingWeek & The Lawyer) Reveals Revenues of £19.3M

Written by Glen Allsopp | +552 this month
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LAST UPDATED
July 20, 2023

Today Centaur Media, behind popular sites like Marketing Week, eConsultancy and The Lawyer revealed their revenue for the first half of 2023 was £19.3M, a 3% decrease compared to 2022.

Profit after taxes was reported as £1.9M, a 171% increase over the previous year.

Centaur Media trade as $CAU on the London Stock Exchange and are one of my favourite brands to follow because they’re behind so many content sites.

A few of the sites we track for them include The Lawyer:

MarketingWeek:

And Econsultancy:

I should note that unlike the first two screenshots, this last one is not from the homepage of Econsultancy but rather the articles section of their website. The homepage is much more focused on converting people into customers for their marketing training.

Centaur Media are also behind a number of non-content businesses, like Fashion PR business FashionMonitor and B2B marketing agency, ReallyB2B.

Of course, with this being Detailed, I’m much more interested in what is happening with their content sites.

Revenue for The Lawyer increased 21%, helped significantly by their The Lawyer Awards event which generated £1.2M in revenue.

The revenue generated by premium content on the site grew 11% to £2.5M which is thanks to a subscription program called Signal that gives industry benchmarks and strategic insights to people in the legal industry.

The Lawyer’s premium content subscription offering, Signal.

According to estimates from Similarweb, search traffic drives the majority of visitors to the site (59.3%) but direct traffic is significant as well which you might expect, driving around 34% of visitors.

Revenue driven by Econsultancy reduced 9%, “mainly because of a fall in advertising related Marketing Solutions revenue and customer-driven delays on execution“, though this was offset by increases in subscription revenue.

They didn’t reveal too much about the success of Marketing Week, though did mention that due to uncertainty in the advertising market, the brand saw a 36% decrease in non-strategic marketing revenue.

If Similarweb numbers are to be believed, then they aren’t as reliant on search traffic for their success with MarketingWeek as other content sites:

Centaur Media perhaps aren’t as interesting as other digital goliaths like Future and DotdashMeredith but it’s always nice to get financial insights into companies that are very reliant on search traffic and publishing content online.

Part of today’s announcement included a mention on how the company have been focused on more profitable revenue sources and managing expenses, and their increase in overall profits certainly aligns to that.

Written by Glen Allsopp, the founder of Detailed. You may know me as 'ViperChill' if you've been in internet marketing for a while. Detailed is a small bootstrapped team behind the Detailed SEO Extension for Chrome & Firefox (170,000 weekly users), trying to share some of the best SEO insights on the internet. Clicking the heart tells us what you enjoy reading. Social sharing is appreciated (and always noticed). You can also follow me on Twitter and LinkedIn.

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