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Content Guide Marketing and Link Building Case Studies

2 example(s) in this category

Here’s Why You Should Be the First to Build a ‘Pocket Guide’ For Your Niche

200 Referring Domains / 3,000 Facebook Shares

If you’ve been involved in your niche online for even just a few weeks, it’s likely you’ve found a few common questions that pop-up, or even the most commonly referenced sources for answering them.

Today’s example shows how you could build a side-project to create a resource for your industry that people might not know they need…until you make it for them.

When Benedikt Lehnert created A Pocket Guide To Master Every Day’s Typographic Adventure it started gaining traction overnight and has since received 3,000 Facebook shares and links from over 200 different websites.

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The Beautiful Guide That Gained Helpscout 8,000+ Backlinks

8,000 backlinks / 1,890 referring domains

Helpscout are one of the biggest companies on the planet to help you manage customer service emails in one place.

They put together an article on “75 customer service stats, quotes and statistics”, which the marketing web shared like crazy.

Since they’re in the business of customer service, it also had the potential to send them a lot of new users.

I believe a key part of why this did so well is because it’s really beautiful, and they made the content incredibly easy to digest.

Could you do the same for a relevant topic in your niche?

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