Created with sketchtool.

Favorites Marketing and Link Building Case Studies

12 example(s) in this category

The Power of Literally Asking People to Judge a Book by its Cover

11,100 Facebook Likes / 193 Referring Domains

I had to place today’s case study in the ‘Favorites’ category as there are just so many possible applications of this idea.

Play Judgey allows you to do what your teachers and parents advised against: Literally judge a book by its cover.

With a sliding scale star-rating system, you’re presented with the cover of a book and have to see how close you can get that to the overall ratings of the actual book contents.

At first I didn’t really get the concept. I thought I was judging the cover of a book rather than the book itself.

Then when I started to play I realised why this game has become so viral: You are seeing whether you can predict whether the topic of the book resonated with its readers.

It’s actually quite addictive, and it also opens the doors to a lot of similar ideas.

Some other applications of this I could see working well include:

  • Showing a picture of a car and guessing its top speed
  • Showing a picture of a celebrity and guessing their age
  • Showing a DVD cover and guessing the IMDB rating of the movie
  • Showing a picture of a painting and guessing if it’s from a child or a professional artist

I realise I may be a little cruel with that last one but I think that’s something that could definitely go viral.

While I accept my suggestions slightly miss the point of the original idea, I think a fun twist on this concept would be to not focus on comparing your answers to the real answer, but to compare your guess to everyone else’s guesses.

That way you can either try to predict what other people would have entered, or just submit your true feelings and see how close you were to the average.

Continue reading

MacRumors’ Buyers Guide Has More Links Than Their Homepage for a Clever Reason

90,000 Backlinks / 3,830 Referring Domains

At first glance, the buyers guide on the popular Mac Rumors website looks like any other product review / recommendation page.

Yet, if you take the time to read the small print on their website, you’ll see it has an interesting twist: They tell you when the best times are to purchase (or ignore) Apple products.

I’ve never seen another site adopt this approach before and think it’s really interesting.

If you run a technology site or even an Amazon affiliate site (which are tough to build links to) then this could be the angle you’ve been waiting for.

Continue reading

Introducing Detailed Pro: Please Don’t Share This

Proud. Nervous. Excited.

Today I’m excited to announce that something I’ve been working on for a very long time is now available: Detailed Pro.

When I say “Please don’t share this”, that isn’t some kind of marketing gimmick.

I’m not running ads, sending emails, writing tweets or updating Facebook about today’s news. This is an exclusive opening just for people who already come to Detailed.com ‘naturally’.

Continue reading

When Pigs Fly: A Bacon Fueled Text-Generator With Over 9,500 Backlinks

9,000 backlinks / 1,200 referring domains

If you’ve ever built a website before, you may be familiar with something called Lorem Ipsum. It’s best thought of as placeholder text to put in different areas of a site before the real copy is finished.

There are a number of generators of this text which let you select how many words or paragraphs you’re looking for, but there’s also some pretty funny competition.

Continue reading

An Incredible Story of Filling a Gap in the Market: The Pinkest Pink

Links from Wired.com, Vice.com and thousands of orders.

Have you ever heard of Vantablack? It’s said to be the blackest black there can possibly be.

In scientific terms, “Vantablack is composed of a series of microscopic vertical tubes. When light strikes Vantablack, it becomes trapped instead of bouncing off and is continually deflected between the tubes.”

There’s more to the Vantablack story than an impressive scientific breakthrough however…

Continue reading

How Using Satire Led to 43,000 Facebook Shares in One Week

43,000 facebook shares

If there’s one content angle I’m scared to try myself, it’s satire.

If you can write something convincingly enough that people know it’s fake but they have some doubts, you can find people sharing your story in the millions.

I’ve written more about succeeding with satire here.

Recently a blog named McSweeney’s wrote about how they only hire staff who are 23 years old because old people don’t have many creative ideas.

In less than a week the article has been shared on Facebook more than 43,000 times, undoubtedly sending a lot of first time visitors to the McSweeney’s website.

There is a lot of discussion these days on diversity when hiring people (even down to their age), so not only was the article cleverly written, it was also written at the perfect time.

Continue reading

I Created Another Free Tool to Find Twitter Influencers

This one is great for Twitter ad campaigns

Today I’m sharing another free tool which is infinitely more simple, but has been incredibly valuable to me.

I can sum up what the tool does in one sentence: It allows you to find who any Twitter user talks to the most.

That might not seem very useful, but consider these three points:

  • If you can’t get an ‘influencers’ attention, you can get the attention of the people they closely follow instead
  • You can find other big players in any niche you may wish to connect with
  • You can run hyper-focused Twitter ad campaigns on a much larger set of people

If that sounds interesting to you…

You can go directly to the tool here: Find Twitter Influencers

You can read my tutorial here: Twitter Influencers Tutorial

Continue reading

My Free Twitter Tool Finds Influencers to Promote Your Content

Here's a detailed example of how well it can work

A few weeks ago I launched two free Twitter tools to (mostly) coincide with the launch of Detailed.

The feedback was really positive, but my business partner Dirk let me know I probably should have explained what they do a little better.

I assumed most people would just ‘get’ the idea behind them, but he was right. I needed a tutorial.

If you missed it the first time around..

Here’s a link to the tool: Search and Extract Twitter Users.

Here’s a link to the tutorial: Find Twitter Influencers

Continue reading

The 15-Word Website That Attracted Over 50,000 Email Opt-ins

Over 500,000 shares

How do you promote a new project in the finance space, an industry with so much competition?

That’s the question Reddit user Optimus Chime had to answer when looking to pre-launch a bill-splitting iPhone app he had developed.

His answer came in the form of a fun side project. Fun, at least, for those who found his website before their friends.

The idea behind his minisite was to let people tell their friends that, simply, they’ve been a bit of a cheapskate lately.

Anonymously, of course.

Even though I knew the site was created purely for marketing purposes, I couldn’t help but fire off some emails to a few friends – even if they aren’t tight with their money – just for laughs.

If you are unfortunate enough to receive an email from the site, here’s what it looks like.

I put my email address in myself, I swear. 😉

As I write this, the share counter on the website is approaching the 500,000 mark. That’s the number of recipients starting to worry they’re not paying their fair share.

When announcing the project on a (surprisingly unpopular) Reddit post, Optimus Chime claimed the project had already helped to gather more than 10,000 pre-launch sign-ups for their application, from around 40,000 recipients.

Now that the number of shares is ten times higher, we can estimate pre-launched sign-ups have grown to anywhere from 50,000 to 100,000 users.

Continue reading