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Headline Formula Marketing and Link Building Case Studies

21 example(s) in this category

Why The ‘Clickin Mom’ Writes the Same Article Each Year

8,000 facebook shares

If you’re unfamiliar with the ‘twist post’, it’s simply this: You take an angle people love (list posts) and you make it really meaty by writing a huge, in-depth version of a list post.

You can read more about the angle here.

Clickinmom created a list of 100 photographers to watch in 2016.

It was shared on Facebook over 8,000 times, but I don’t think they were surprised.

They created the same piece of content in 2014 and 2015, and it has always proven to be popular.

Not only did including so many photographers help to make the most more substantial and interesting, it was smart because there are more people on the list who could share the fact that they were featured.

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Striking the Content Jackpot with 100 Books Every Man Should Read

4,500 links / 632 referring domains

If you’re unfamiliar with the ‘twist post’, it’s simply this: You take an angle people love (list posts) and you make it really meaty by writing a huge, in-depth version of a list post.

You can read more about the angle here.

The Art of Manliness created another successful twist post, 100 Books Every Man Should Read, which has picked up over 4,500 links from 632 different websites. Even more impressive is it still picks up new backlinks every few days.

Creating a list of ’21 books every man should read’ would have taken far less work, but I argue it wouldn’t have been as popular.

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This Finance Blogger Used a ‘Twist Post’ to Pick Up Almost 6,000 Backlinks

5,890 backlinks / 852 referring domains

If you’re unfamiliar with the ‘twist post’, it’s simply this: You take an angle people love (list posts) and you make it really meaty by writing a huge, in-depth version of a list post.

You can read more about the angle here.

Went Trent Hamm wanted to share some tips for saving money, he didn’t just share a short list, but over 100 of his best tips.

The article was written just over a year ago and has managed to attract links from over 850 different websites.

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How a Photography Blog Went Viral with a Strategy You Can Copy

900 comments / thousands of links

With millions of budding photographers around the world, it shouldn’t be too surprising that some blogs on the topic reach a lot of people.

What may surprise you is that when one of them blogged about food, it took the web by storm.

Photography website FStoppers shared the work of Peter Menzel, a photographer who traveled the world to take photos of families with their weekly shopping.

Is there an ‘Around the World’ angle you could take with your own niche?

I could write forever about other headlines you could use, but here are a few of my favourites:

  • Here’s what the best selling car around the world looks like
  • Here’s what the average house around the world looks like
  • Here’s how much sugar people eat on average around the world
  • Here’s the frontpage of daily newspapers around the world today

Get creative with this one!

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Here’s Why You Should Recommend Netflix Shows to Your Niche

1,100 Pins for a Brand new article

With Netflix having amassed almost 100 million subscribers, with over 50 million in the US alone, there’s likely to be a huge overlap between your own audience and people who use the service.

The Dating Divas took advantage of these numbers by writing about the top 50 Netflix shows for couples.

It was quickly pinned more than 1,000 times on Pinterest which is more impressive when most of them were picked up within the first week of this article going live.

Could you put together a list of the best shows on Netflix for your industry?

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7.5 Million Reasons a Tech Blog Keeps Writing About Netflix Shows

Hint: google

With Netflix having amassed almost 100 million subscribers, with over 50 million in the US alone, there’s likely to be a huge overlap between your own audience and people who use the service.

In my opinion, the Netflix interface leaves much to be desired, with their mass of content being difficult to trawl through.

With 7.5 million people each month heading to Google for Netflix suggestions, Amazon-owned tech blog Business Insider regularly write recommendations for users.

Could you put together a list of the best shows on Netflix for your industry?

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The Simple Headline Formula One Popular Blog Won’t Stop Using

20,900 links / 447 referring domains

The elementary headline formula we’ll highlight below has been popular online for over a decade. When used with the right filler words, it can help the right story get shared.

Popular men’s blog the Art of Manliness frequently use the template, helping to frame some of their most viral posts.

One such article, written almost a decade ago, still picks up links to this day from sites like Wikipedia, Wikihow and Lifehacker.

The headline used was simply this: How to Shave Like Your Grandpa.

Besides the countless social shares, it also picked up 20,900 backlinks from 447 referring domains.

While the formula is incredibly simple – How to ___ Like ___ – it has the potential be incredibly effective.

The key to succeeding with this headline is making the first ‘gap’ interesting, and the second ‘gap’ inspiring.

Some more headlines that might inspire your creative thinking include:

  • How to Stay Driven Like Michael Phelphs
  • How to Take Free Kicks Like Cristiano Ronaldo
  • How to Focus Like Eckhart Tolle
  • How to Give Speeches Like Martin Luther King
  • How to Write Blog Posts Like Glen Allsopp (I kid, I kid!)

While you can write your advice based on anecdotal evidence or your own perception, try to find examples of that person actually giving advice on a topic.

As with any headline template we’ll recommend on Detailed, be sure to backup what you say with great content.

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