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Headline Formula Marketing and Link Building Case Studies

29 example(s) in this category

Debunk the Myths Surrounding Your Niche and Go Viral

5.1 million pageviews

There really isn’t too much to say about this angle other than if it’s executed properly, it works.

All you have to do is take common misconceptions about something in your niche and show why they’re just that…misconceptions.

Amazon-owned Business Insider wrote about 101 science myths that have been debunked and received over 5 million views on their article.

If you’re looking for your next piece to go viral, you may want to consider letting the world know why others in your niche might just be saying things which simply aren’t true.

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Photo.net Picked Up 51,000 Backlinks Just for Critiquing Their Niche

51,000 backlinks / 350 referring domains

Photo.net created a great page on their website which allows you to get feedback on photos you’ve taken, as long as you give feedback to other people.

If you think it’s just a simple idea, wait until you read the numbers.

This page has been linked to 51,000 times from over 350 different websites.

And what I especially love about this concept is that it’s all about giving value before receiving something in return. You give value to your own audience by critiquing their work, and get people coming back to your site in return (or being indebted for your help).

Click the link if you’re interested in learning more about critiquing your niche.

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900 Reasons You Should Compare Two Products In Your Niche

900 backlinks

When we’re looking to make a decision between two (or more) similar items, many of us search online for some advice on the pros and cons of each option.

An example that shows the true potential with ‘comparison’ content is an article from Search Engine Land.

They compared two hot products on the market in 2017: Amazon Echo and Google Home.

As well as the article providing a great resource for anyone wishing to compare, it also picked up 900 backlinks from sites like Techmeme and Reference.com.

That’s a lot of links for an article that was only written at the end of last year.

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The Lightbulbs That Picked Up 914 Backlinks

914 backlinks / 260 referring domains

If you were tasked with growing traffic and links to a personal finance blog and I told you that writing about lightbulbs would get you noticed, you would think I’m crazy.

But that’s exactly what one finance blog did to get people talking.

The Simple Dollar compared a number of factors people consider when choosing their next lightbulb such as longevity, price, brightness and their environmental impact.

The result?

260 different websites now link to this article, among them are huge names like Lifehacker & Wikihow.

Is there something you can compare and review in your niche?

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Why You Should Create a ‘Shortcut Side Project’ for Your Niche

275 referring domains / 40,000 monthly visitors

My argument today is simple: If there’s a popular piece of software in your niche that many people use, create a side project site showing people the most popular shortcuts when using it.

That’s what Jeffrey and Robert did when they put together Sketch Shortcuts.

The site is both simple and valuable, and serves as a cheatsheet for those using the program.

To date, this one-page website has been linked to 709 times from 275 different websites.

According to SimilarWeb the site receives a consistent 40,000 visitors per month, which is incredible considering it’s really just a list of items.

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This Simple Chart Idea Might Be Perfect for Your Niche

4,000 pinterest pins

Finance blog Medium Sized family shared a chart on a fun way you can save $1,000 extra this year.

Their version of this chart was quickly shared 1,200 times on Pinterest.

I say their version, because another (bigger) blogger reposted their idea.

Here’s the power of a better headline: This reposted version was shared 3,700 times on Pinterest.

Is there a fun chart that you could make for your niche where people could tick off their progress?

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Areavibes Take a ‘Negative’ Angle in Order to Go Viral

39,000 facebook shares

I’ve written more about this topic in quite some depth if you’re interested in just the on example site I’m covering here. If that’s you, you can click here.

For whatever reason, we seem to like reading about misery as much as we do success.

A website named AreaVibes has capitalised on that by not only focusing on the good things about this world, but also the not-so-good things about it as well.

You can find plenty of articles on the best cities in the world or a specific country, but what about the worst?

They published an article on the worst places to live, which was shared over 39,000 times.

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Curate the Free eBooks in Your Niche to Get People Talking

330 referring domains

I recently put together an in-depth post on how one design blogger picked up links from 330 different websites by curating the best free ebooks in their niche.

They put together a list of “50 Free eBooks for Web Designers” and linked out to their peers.

This simple article does quite a few things:

  • It sends traffic to other sites so they’ll notice you in their analytics data
  • You have a genuine reason to reach out to other ‘players’ in your niche
  • Your audience gets a ton of value as they only click on the eBooks that interest them
  • You show authority by having a great understanding of sites in your industry

I think the reason I don’t have more examples of this is because people are scared to link out to others in their space.

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Why The ‘Clickin Mom’ Writes the Same Article Each Year

8,000 facebook shares

If you’re unfamiliar with the ‘twist post’, it’s simply this: You take an angle people love (list posts) and you make it really meaty by writing a huge, in-depth version of a list post.

You can read more about the angle here.

Clickinmom created a list of 100 photographers to watch in 2016.

It was shared on Facebook over 8,000 times, but I don’t think they were surprised.

They created the same piece of content in 2014 and 2015, and it has always proven to be popular.

Not only did including so many photographers help to make the most more substantial and interesting, it was smart because there are more people on the list who could share the fact that they were featured.

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Striking the Content Jackpot with 100 Books Every Man Should Read

4,500 links / 632 referring domains

If you’re unfamiliar with the ‘twist post’, it’s simply this: You take an angle people love (list posts) and you make it really meaty by writing a huge, in-depth version of a list post.

You can read more about the angle here.

The Art of Manliness created another successful twist post, 100 Books Every Man Should Read, which has picked up over 4,500 links from 632 different websites. Even more impressive is it still picks up new backlinks every few days.

Creating a list of ’21 books every man should read’ would have taken far less work, but I argue it wouldn’t have been as popular.

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This Finance Blogger Used a ‘Twist Post’ to Pick Up Almost 6,000 Backlinks

5,890 backlinks / 852 referring domains

If you’re unfamiliar with the ‘twist post’, it’s simply this: You take an angle people love (list posts) and you make it really meaty by writing a huge, in-depth version of a list post.

You can read more about the angle here.

Went Trent Hamm wanted to share some tips for saving money, he didn’t just share a short list, but over 100 of his best tips.

The article was written just over a year ago and has managed to attract links from over 850 different websites.

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How a Photography Blog Went Viral with a Strategy You Can Copy

900 comments / thousands of links

With millions of budding photographers around the world, it shouldn’t be too surprising that some blogs on the topic reach a lot of people.

What may surprise you is that when one of them blogged about food, it took the web by storm.

Photography website FStoppers shared the work of Peter Menzel, a photographer who traveled the world to take photos of families with their weekly shopping.

Is there an ‘Around the World’ angle you could take with your own niche?

I could write forever about other headlines you could use, but here are a few of my favourites:

  • Here’s what the best selling car around the world looks like
  • Here’s what the average house around the world looks like
  • Here’s how much sugar people eat on average around the world
  • Here’s the frontpage of daily newspapers around the world today

Get creative with this one!

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Here’s Why You Should Recommend Netflix Shows to Your Niche

1,100 Pins for a Brand new article

With Netflix having amassed almost 100 million subscribers, with over 50 million in the US alone, there’s likely to be a huge overlap between your own audience and people who use the service.

The Dating Divas took advantage of these numbers by writing about the top 50 Netflix shows for couples.

It was quickly pinned more than 1,000 times on Pinterest which is more impressive when most of them were picked up within the first week of this article going live.

Could you put together a list of the best shows on Netflix for your industry?

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7.5 Million Reasons a Tech Blog Keeps Writing About Netflix Shows

Hint: google

With Netflix having amassed almost 100 million subscribers, with over 50 million in the US alone, there’s likely to be a huge overlap between your own audience and people who use the service.

In my opinion, the Netflix interface leaves much to be desired, with their mass of content being difficult to trawl through.

With 7.5 million people each month heading to Google for Netflix suggestions, Amazon-owned tech blog Business Insider regularly write recommendations for users.

Could you put together a list of the best shows on Netflix for your industry?

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