Created with sketchtool.

Humor Marketing and Link Building Case Studies

3 example(s) in this category

I Couldn’t Copy McSweeney’s Before, But I Possibly Could Now

4,800 Facebook Likes in One Week

A few weeks ago I wrote about how satire has the potential to make your site go viral, but you have to be careful when pulling it off.

One of the examples I used in the post was from McSweeney’s, who wrote a satirical article about only hiring employees who are twenty-three years old.

This month they’re at it again, with a different approach.

Continue reading

When Pigs Fly: A Bacon Fueled Text-Generator With Over 9,500 Backlinks

9,000 backlinks / 1,200 referring domains

If you’ve ever built a website before, you may be familiar with something called Lorem Ipsum. It’s best thought of as placeholder text to put in different areas of a site before the real copy is finished.

There are a number of generators of this text which let you select how many words or paragraphs you’re looking for, but there’s also some pretty funny competition.

Continue reading