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The Power of Literally Asking People to Judge a Book by its Cover

11,100 Facebook Likes / 193 Referring Domains

I had to place today’s case study in the ‘Favorites’ category as there are just so many possible applications of this idea.

Play Judgey allows you to do what your teachers and parents advised against: Literally judge a book by its cover.

With a sliding scale star-rating system, you’re presented with the cover of a book and have to see how close you can get that to the overall ratings of the actual book contents.

At first I didn’t really get the concept. I thought I was judging the cover of a book rather than the book itself.

Then when I started to play I realised why this game has become so viral: You are seeing whether you can predict whether the topic of the book resonated with its readers.

It’s actually quite addictive, and it also opens the doors to a lot of similar ideas.

Some other applications of this I could see working well include:

  • Showing a picture of a car and guessing its top speed
  • Showing a picture of a celebrity and guessing their age
  • Showing a DVD cover and guessing the IMDB rating of the movie
  • Showing a picture of a painting and guessing if it’s from a child or a professional artist

I realise I may be a little cruel with that last one but I think that’s something that could definitely go viral.

While I accept my suggestions slightly miss the point of the original idea, I think a fun twist on this concept would be to not focus on comparing your answers to the real answer, but to compare your guess to everyone else’s guesses.

That way you can either try to predict what other people would have entered, or just submit your true feelings and see how close you were to the average.


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