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Content marketing case studies you can actually use. Updated daily.

110 case studies in 17 categories. Last updated Tuesday, Sep 26th.

My One-Page Website That Reached 9,000 People On Its First Day of Launch

9,000 uniques / homepage of hacker news

A few days ago I wrote about someone who created the world’s pinkest pink and went viral by refusing to sell it to the rights holder of the world’s blackest black.

If you can take advantage of something that other people will get behind – lots of artists didn’t like just one person owning the blackest black – then you too have a chance of going viral.

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When Pigs Fly: A Bacon Fueled Text-Generator With Over 9,500 Backlinks

9,000 backlinks / 1,200 referring domains

If you’ve ever built a website before, you may be familiar with something called Lorem Ipsum. It’s best thought of as placeholder text to put in different areas of a site before the real copy is finished.

There are a number of generators of this text which let you select how many words or paragraphs you’re looking for, but there’s also some pretty funny competition.

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An Incredible Story of Filling a Gap in the Market: The Pinkest Pink

Links from, and thousands of orders.

Have you ever heard of Vantablack? It’s said to be the blackest black there can possibly be.

In scientific terms, “Vantablack is composed of a series of microscopic vertical tubes. When light strikes Vantablack, it becomes trapped instead of bouncing off and is continually deflected between the tubes.”

There’s more to the Vantablack story than an impressive scientific breakthrough however…

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How Incredibly Niche Award Ceremonies Can Attract A Lot of Links

5,800 backlinks / 1,000 referring domains / 9,000 facebook shares

The Lambda Literary Awards (or the Lammys for short) are a celebration of the best LGBT books of the year.

This is a great example of how niche your focus can be when deciding what to judge.

The Lammys have now celebrated their 29th annual awards show which feature some very big name sponsors such as Macy’s and HBO.

Although they celebrate such a specific market, they certainly haven’t gone unnoticed, picking up close to 5,800 backlinks from almost 1,000 referring domains.

Their awards have also been shared on Facebook over 9,000 times.

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The Condé Nast Awards Have Links from 1,400 Different Websites

12,200 backlinks / 1,400 referring domains

The Condé Nast traveler awards document the best new hotels in various locations.

Though they offer a number of specific awards, the main attraction is no doubt their award for the ‘best new hotels in the world’.

Condé Nast judges analyse hotels from over 50 different countries before revealing their 75 eventual winners.

Their more specific awards are targeted towards certain areas, so they also offer the ‘best hotel’ award in regions like North America, Europe and the Caribbean.

The awards page on their site alone has picked up 12,200 backlinks from over 1,400 referring domains.

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