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Postmedia (Behind Sites like and Records $111.2M Q3 Revenue

Written by Glen Allsopp | +552 this month
August 27, 2023

One of Canada’s leading media companies, Postmedia, today announced Q3 revenue for their combined online and offline publications of $111.2M, a 7.8% decrease compared to 2022.

The decline was primarily the result of a decrease in both advertising and circulation revenues, which decreased 15.3% and 15.6% respectively.

PostMedia are behind some huge brands like,, and National Post. In total we track 12 sites for them, which Google sends around 4 million clicks each month according to Semrush estimates.

As you would expect, Driving covers the automotive world, but is actually a celebrity gossip / entertainment news site.

As an interesting side note, they have an incredible domain with and yet choose to make the site load at I assume this can’t be anything other than a nod to their national anthem, O Canada. doesn’t post the content you might expect

The company is currently heavily focused on cost-cutting initiatives, with expenses decreasing for the quarter by $11.3M (a 9.6% decrease).

Last year the company acquired Brunswick News, which offers a number of daily and weekly newspapers and accounted for $15M of their Q3 revenue.

While Q3 wasn’t great for Postmedia, their year-to-date revenue is up 1.8% compared to the same period last year, where they’ve generated $347.2M in revenue.

Their year-to-date net loss however is up to $61.5M, which is an increase of $18.2M.

I won’t claim to know too much about Postmedia and their business as I only started tracking the brand in 2023 but it’s nice to have an example of a digital media goliath who share their specific revenue numbers.

They’re still very much a physical newspaper brand, but they’re very set on “aggressive transformation” according to their earnings press release and I have to imagine that includes a lot of work on their digital presence.

Postmedia trade as $PNC on the Toronto Stock Exchange which means we’ll have revenue updates to share for them each quarter.

Written by Glen Allsopp, the founder of Detailed. You may know me as 'ViperChill' if you've been in internet marketing for a while. Detailed is a small bootstrapped team behind the Detailed SEO Extension for Chrome & Firefox (170,000 weekly users), trying to share some of the best SEO insights on the internet. Clicking the heart tells us what you enjoy reading. Social sharing is appreciated (and always noticed). You can also follow me on Twitter and LinkedIn.

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