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Why ‘Science Confirms’ Might Be Your Best Headline Idea Yet

372,000 views in two weeks

I have written about this topic in much more detail than this example. If you would like to learn more, please click here.

Headlines that mention anything to do with science or research make us feel like an article is true and factual, rather than just opinion-based.

A recent ‘science confirms’ article from Business Insider received 126,000 views within two weeks of going live, no doubt helped by the “scientific angle” they portray.

That’s for the UK version of the article. The US edition picked up over 372,000 views.

Business Insider really seem to like this type of research-based headline for good reason: It works.


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