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Science Marketing and Link Building Case Studies

3 example(s) in this category

What Everyone Should Know About Creating Content That Goes Viral

1,000+ Facebook Shares / 120 Referring Domains

Have you ever been in a situation when somebody has said, “Everybody knows that, right?”, but you actually didn’t?

Perhaps in an interview or on a first date, you’d be forgiven if you lied, but it’s likely something you wouldn’t forget (or at least you would remind yourself to research it more later if you’re anything like me).

I recently came across Psyblog which was created by British psychologist, Jeremy Dean. Unsurprisingly (for a psychologist) Jeremy’s attention-grabbing headlines have earned tens of thousands of shares.

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Why ‘Science Confirms’ Might Be Your Best Headline Idea Yet

372,000 views in two weeks

I have written about this topic in much more detail than this example. If you would like to learn more, please click here.

Headlines that mention anything to do with science or research make us feel like an article is true and factual, rather than just opinion-based.

A recent ‘science confirms’ article from Business Insider received 126,000 views within two weeks of going live, no doubt helped by the “scientific angle” they portray.

That’s for the UK version of the article. The US edition picked up over 372,000 views.

Business Insider really seem to like this type of research-based headline for good reason: It works.

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Debunk the Myths Surrounding Your Niche and Go Viral

5.1 million pageviews

There really isn’t too much to say about this angle other than if it’s executed properly, it works.

All you have to do is take common misconceptions about something in your niche and show why they’re just that…misconceptions.

Amazon-owned Business Insider wrote about 101 science myths that have been debunked and received over 5 million views on their article.

If you’re looking for your next piece to go viral, you may want to consider letting the world know why others in your niche might just be saying things which simply aren’t true.

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