the content

This Seasonal School Website Absolutely Dominated Google for Three Months

3.5 Million Visitors in a Single Month

Though I like looking into the SEO success of other websites, I don’t want to reveal too much about today’s success story.

I don’t think it’s fair if they suddenly get a lot of competition from my post, so instead don’t see this as a site to copy, but view it as proof that there’s a lot of traffic to be had if you focus on a seasonal topic. went from practically no traffic to over 3 million visitors per month recently, no doubt helped by the number of children going back to school and not knowing what items to bring with them.

I think it’s fair to say the site isn’t the prettiest, but they provided the exact information which people searching Google for looking for, which is a lot more important than their design skills.

Just look at this traffic spike…

With 91% of traffic coming from search engines for those few months, the site absolutely dominated search rankings for school names and classroom requirements across the United States.

As I said in the introduction, I’m not going to analyse their SEO in detail as I don’t think that’s fair.

Instead, I want you to think about the other holidays or events which are seasonal that you could build minisites around to pick up a lot of search traffic.

A few that come to mind include:

  • World cup football
  • Valentine’s day
  • Black Friday deals
  • Mothers day

And on the list goes. You get the idea.

I have quite a nice system in place that let’s me find these kind of sites that suddenly dominate Google out of nowhere, so make sure you subscribe to Detailed if you haven’t already to get these updates in future.

Thank you, as always, for reading!

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