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The Simple Headline Formula One Popular Blog Won’t Stop Using

20,900 links / 447 referring domains

The elementary headline formula we’ll highlight below has been popular online for over a decade. When used with the right filler words, it can help the right story get shared.

Popular men’s blog the Art of Manliness frequently use the template, helping to frame some of their most viral posts.

One such article, written almost a decade ago, still picks up links to this day from sites like Wikipedia, Wikihow and Lifehacker.

The headline used was simply this: How to Shave Like Your Grandpa.

Besides the countless social shares, it also picked up 20,900 backlinks from 447 referring domains.

While the formula is incredibly simple – How to ___ Like ___ – it has the potential be incredibly effective.

The key to succeeding with this headline is making the first ‘gap’ interesting, and the second ‘gap’ inspiring.

Some more headlines that might inspire your creative thinking include:

  • How to Stay Driven Like Michael Phelphs
  • How to Take Free Kicks Like Cristiano Ronaldo
  • How to Focus Like Eckhart Tolle
  • How to Give Speeches Like Martin Luther King
  • How to Write Blog Posts Like Glen Allsopp (I kid, I kid!)

While you can write your advice based on anecdotal evidence or your own perception, try to find examples of that person actually giving advice on a topic.

As with any headline template we’ll recommend on Detailed, be sure to backup what you say with great content.

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