the content

Collect 10X More Emails and Empower Your Subscribers with a Private Challenge

2,100 Facebook Likes / 149 Referring Domains

No matter what you think of ‘I Will Teach You To Be Rich’ founder Ramit Sethi, there’s no denying that he knows how to create content that get people talking.

I could probably write 10 different Detailed updates from his blog alone, but today I want to focus on an ingenius idea he had for a squeeze page: A challenge for his readers to save $1,000 in the next week.

As you probably know, email subscribers are incredibly valuable to have (that’s why every site asks for your email address) and starting a challenge with your audience is a great opportunity to help grow them.

I have a feeling that Ramit’s challenge is completely automated these days since it’s ‘starting’ in three days yet has been around forever, but that doesn’t take away from the concept. In fact, it probably makes it more enticing as it’s something you can keep running continously.

While the page has picked up a respectable number of links and likes, I’m sure Ramit is more concerned with how many people it brings into his community and how empowering them with such a relevant concept is a sure-fire way to make people stick around.

What’s something you could challenge your audience to achieve in one week or one month?

Lose 10 lbs? Write 10 words per minute quicker? Bench press 30lbs more? Land their dream job interview? Get a raise?

Whatever your answer, instead of turning your advice into a blog post, why not map out a week of email updates that give people concrete, step-by-step tips they can use to make it happen.

If you use an email marketing service like Drip or ConvertKit, you can also automate the entire thing so every week (or month) the challenge ‘starts again’ for a whole new batch of readers.

I really like the idea behind this one so don’t be surprised to see me starting an SEO or content marketing challenge pretty soon 😉


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