the content

This Side Project for “Lazy” People Has Over 40,000 Backlinks

40,400 Backlinks / 1,860 Referring Domains

If Detailed isn’t your first introducing to my writing, you may be familiar with Gaps, where I once did a challenge to build a profitable startup in 28 days.

In my article revealing the niche I was tackling, I went into quite a lot of detail on the topic of ‘condensed learning‘ and the companies that were making a lot of money from it.

Today’s example – TOSDR.org (the DR stands for “Didn’t read”) – gives you something else in a more consensed format: The Terms of Service forms you agree to when you sign-up to popular websites.

While this side-project has no doubt succeeded because it provides a genuinely useful offering, in my last link I’ve shown they’re not the only site to have became hugely successful from condensing longer information.

  • Philosophers Notes condenses the best business books and reaches millions of people per month
  • BBC’s two-minute daily podcast recapping the news is one of their most popular
  • Blinkist is generating millions of dollars by making it easier for people to get the main points of a book
  • Youtube channels around animated book summaries are exploding in popularity

What is often produced in long-form content that you could condense for other people?

Books are a bit of a saturated market, and we know Terms of Service’s aren’t an option either.

I truly expect you to have better ideas than me of other ways to implement this, but a few thoughts off the top of my head:

  • 5-minute summaries of the best podcasts in your space (that typically go on for one hour or more)
  • 300 word briefs of the best political articles (e.g. New York Times 5,000+ word articles, summarised)
  • The key points of the best free eBooks in your niche
  • Rate restaurants by the first sentence of every single critics’ review

This one is a little more tricky for me as I remember struggling with it back when I started the case study. Funnily, my own version of summarising content proved to be a little too popular.

Hopefully in the niche you’re working in there’s some ‘obvious’ long-form content (whether that’s text, audio or video) that you think your audience would love to see produced in a more digestible way.

If so, you may be on to something special.


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