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The Arena Group

Documenting their news, revenue & SEO playbook.

Updated September 9th, 2023 by Glen Allsopp
+552 this month

The Arena Group are publicly-listed under the ticker $AREN

Latest News

Added new traffic stats based on a September 2023 press release September, 2023
Ported this page over to our new ‘Digital Goliath’ structure September, 2023

The Arena Group Revenue

The Arena Group are publicly-listed under the ticker $AREN

The Arena Group, behind popular brands like Sports Illustrated, The Street, Parade and Men’s Journal today posted revenues of $58.8M for the second quarter of 2023. A 9% increase compared to the previous year.

Digital revenue alone accounted for $38.4M, a 10% increase on the same quarter of 2022. Print revenue increased 9% to $20.4M, helped by Sports Illustrated Swimsuit’s 2023 launch.

While the average number of monthly pageviews across their networks of sites were down 12%, they were able to grow their overall income as revenue per pageview increased by 35%.

The Arena Group Traffic & SEO

Using first and third-party data in our research

In their Q2 2023 report, they revealed their finance vertical – with their most popular site in the space being The Street – had a record quarter with 38 million monthly average pageviews. This is from their own Google Analytics data, showing numbers were up 31% compared to the prior-year quarter.

Other sites in their finance vertical include ToughNickel and Dealbreaker.

The Arena Group, then TheMaven acquired TheStreet back in 2019 in a $16.5M cash deal, so they’ll be relieved the site is continuing to perform well.

Similarweb estimates the site gets around 31.4% of its 37M monthly visits from organic search, trailing referral traffic which sits at 49.7%.

Another brand that saw increased traffic was Parade, an entertainment, lifestyle and health brand that started life as a print magazine back in 1941. The last edition of the magazine was published in 2022.

The Arena Group noted that Parade saw a 33% increase in monthly average pageviews compared to the same quarter in the prior year. Again this is measured in Google Analytics, rather than a third-party estimate.

What’s interesting is that in my 16 companies dominating Google article, on point #38 I revealed how they redirected a lot of their pet-related content to a brand new domain at

If they are only counting in the analytics here, it’s really impressive it has continued to grow by a significant amount despite essentially losing a lot of content.

In September of 2023 they shared that Sports Illustrated F1 boasted nearly 120,000 followers on TikTok, noting it’s one of the fastest-growing Formula 1 accounts on the site.

They also shared that social traffic to Parade grew 161% year over year, according to their own internal data.

The Arena Group Network

Changes are made here every month

We currently track 45 sites for The Arena Group:

Network Updates

In recent months Sports Illustrated launched a Formula 1 news section on the domain at /fannation/racing/f1briefings/.

In their earnings report they stated it’s “now the second largest F1-focused site after just eight months, according to data from Comscore and MRI-Simmons.”

I wouldn’t personally call this another ‘site’ but I guess that’s standard terminology in this space.

I’m a little bit surprised that this section of the site even exists since they already have a dedicated F1 area on the much cleaner URL at

I’m guessing different teams are working on the main content compared to the teams working under the ‘FanNation’ brand but I won’t pretend to have any insights there.

Maintained by Glen Allsopp, the founder of Detailed. You may know me as 'ViperChill' if you've been in internet marketing for a while. Detailed is a small bootstrapped team behind the Detailed SEO Extension for Chrome & Firefox (170,000 weekly users), trying to share some of the best SEO insights on the internet. Clicking the heart tells us what you enjoy reading. Social sharing is appreciated (and always noticed). You can also follow me on Twitter and LinkedIn.

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