13 Advanced Link Building Strategies You (Probably) Haven’t Used

If we're going to put the word 'Advanced' in a headline, you can be sure we'll try to live up to it.

Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing.

While they used to reveal their most popular blog posts in their sidebar (sorted by most comments), it seems that’s no longer the case.

But what if it was?

What if you could analyse any blog and see which of their articles have the most comments, in order?

If you could rank them by how many backlinks those articles have, you’re left with foolproof solution for finding content ideas that attract links and comments.

Fortunately, with the technology available today this is totally achievable in minutes and doesn’t require you to fork out for a virtual assistant to do all of the grunt work.

While a lot of the ‘whitehat’ link building web is focused on writing great content, that sole focus could mean you miss out on some great opportunities to improve your standing in Google.

You can shout “Just write quality content” all day long, but those of us who rank sites in Google are more often than not actively trying to do so. You can still focus on writing great content and add smart link building to your mix.

A Unique Formula for Finding Popular, Linked-to Content

When it comes to analysing content to see what people are interested in reading about, we already have the likes of BuzzSumo to analyse how popular something was socially, but social shares don’t always correspond to links.

What does correspond to links? Getting people talking.

If something is worth commenting on in 2017, it’s far more likely to attract a link. And if you want to attract links to your articles, write something worth commenting on.

Just like you can learn from articles which received thousands of Pins on Pinterest or Likes on Facebook, you can also learn from the success of others in attracting comments, and then apply that to your own endeavours.

I’m going to dive right into this first tactic and use Copyblogger.com for my analysis.

What I first need to do is find a list of the blog posts on Copyblogger. You could wait around for a virtual assistant to collect all of the links manually but thankfully we have tools like Screaming Frog (free for analysing up to 500 URL’s) which can automate the process for us.

If I just open up Screaming Frog as-is and run Copyblogger through the tool, I start seeing results like the following.

The problem is that most of these results are useless unless I’m analysing their on-site SEO.

They aren’t actual posts from Copyblogger and if you’re using the free version of Screaming Frog, you’ll use up your 500 URL limit very quickly.

Fortunately Screaming Frog does have an Exclude setting, allowing you to pull back only the types of results you’re looking for.

Here are some of the terms I have blocked to get a better picture of Copyblogger articles.

In other words, if these words are present in a URL, then Screaming Frog won’t list them.

To find this box simply go to Configuration > Exclude and then add the terms you wish to exclude.

It helps to think “dot star [word] dot star” if you’re looking to write a list of terms quickly.

Another option to help remove irrelevant results is to go to Configuration > Spider and uncheck most of the options, as shown below.

Now if I run the tool again, I should get some ‘cleaner’ results.

As you can see, I’m finding the actual blog posts that I was looking for with little ‘fluff’.

Once you have your list, use the Save option so you have your list of URL’s.

“This is just a list of pages from Copyblogger. How does that help?”

As you probably guessed, there’s a bit more to this tactic than simply finding all posts on the Copyblogger blog.

In a previous version of this article (now updated in December of 2017) I recommended a tool called URL Profiler to help you with the next steps.

However, ScreamingFrog is more than capable of handling them these days.

What we want to do next is head on over to the website in question, Copyblogger.com, and select the data you wish to extract. This is slightly easier to do in Chrome than it is Firefox, but both are suitable.

What I want to copy from Copyblogger, are their comment counts.

Articles that receive a lot of comments are usually great to model in terms of content to write for your own website, and typically receive more links from articles that wouldn’t invoke readers to leave a comment.

So I head on over to the Copyblogger website and click on an individual blog post. From there I right click on the data I want to copy and click Inspect (I’m using Google Chrome) like so.

Then I need to right click on the element again in the Console window and click Copy XPath, as shown below.

If you’re familiar with Regex and so on then you can use those skills, but XPath has been the simplest one for me to get and it has worked 95% of the time.

Then we want to open up ScreamingFrog again and go to Configuration > Custom > Extraction.

Click start and let ScreamingFrog do it’s thing.

Depending on how many URL’s you’re checking the job could take anywhere from a few minutes (less than 500 URL’s) to a few hours (50,000+ URL’s).

You can then export the results and with a little cleaning (i.e. removing irrelevant columns from Screaming Frog) I get some very interesting data.

I pulled back 392 articles with at least 10 comments, 221 with at least 50 comments and 81 with at least 100 comments.

Once you’ve done this process once you can be getting new data on any website in a matter of minutes.

Please note: For most websites and web hosts this kind of scraping is likely against their Terms of Service. I don’t accept any responsibility for what may happen if you take this too far (hence this post is titled ‘Advanced’). Please be responsible if implementing this kind of tactic by running the tools during low-traffic hours of the day, not crawling more pages than you need to and so on.

Now I know the most commented articles ever written on Copyblogger I can analyse them to work out why they received so many comments.

In other words you can see the most commented on and linked to articles on any blog on the planet.

For me this has been an absolute goldmine of information for new industries I want to enter and far better than just checking social shares with the likes of BuzzSumo.

I use this process for so many things that I occasionally rent a server from Amazon so I can run these tools at max speed. When you’re collecting data on over 400,000 URL’s (which was one of my recent crawls) then you can get the data back in a few hours rather than a few days.

If you get creative you’ll find there’s a lot more valuable information you can use this tool-combination on than just analysing link and comment counts.

Thanks to Joshua for his help with the tools needed for this.

Find Private Networks and Link Opportunities (Without Analysing Backlinks)

It’s a well-known tactic in the SEO world to check the backlinks of your competitors so that you can find any possible link opportunities that you can duplicate yourself.

What isn’t so common is to find out where your competitors are being mentioned without links, which may still pose some opportunities.

One such tactic I like to employ is to search for a phone number or email address associated with my competitor.

I’ve actually use the first option to find companies who are relying on other’s to rank sites that they then rent out to that specific business. Then you can delve into that site and see how they’re building links which help them rank.

For example, here’s a website which is ranking for a search term which receives more than 10,000 exact searches per month.

The website features a real brand with a logo, Twitter account and Facebook page which has nothing to do with the domain name of the site I see ranking.

If I search for their phone number instead of just looking at backlink analysis tools then I find another part of their network, here:

This is a totally different site they’re using which also appears to rank well for their chosen keywords.

The backlink analysis tools I use didn’t find this mini network they’re operating in order to dominate a sector of the pet niche in a certain state of the US.

However, when searching for a phone number (or other key details like the first line of an address, or their email address) you can generally uncover a lot more with your research.

Utiliise a Little Known Google Search Operator: AROUND(Number)

I have some sad news. Since I went live with this article, the AROUND operater has disappeared.

I’ll keep in the following few paragraphs so you can see what it did, but I’ve let some Googlers know I would love to see it back.

Please like the tweet (and tweet to them) if you would like to see it too.

One query I haven’t seen any other SEO blog touch upon is the AROUND(?) search operator. It has been useful in a number of situations for me in recent months when trying to find specific strings of text in search results.

It has been so useful that I’m surprised I haven’t read about it in the marketing world before — I found it when looking through some programming discussions on Reddit.

What this query allows you to do is essentially find words that are within a certain proximity to each other.

For example, you already know that if you search for niche “submit article” you’ll find sites in a particular niche which accept guest posts. This is a common search query shared on blogs about finding posting opportunities along with “write an article”, “submit your post” and so on.

However, if we search for something like niche “submit” AROUND(4) “article” we can see pages for a specific niche or from a specific website which reveal a sentence where submit and article are not together, but still in close proximity.

Not more than four words apart, in this example.

What I’ve done here is try to find websites which say submit and guest post within four words of each other and also have the world gold in their URL.

Keep in mind, searching for “submit tip” or “submit guest post” would not have revealed this result.

Look how much more natural that search query is.

A sentence could have been “If you would like to submit your article” which you can only really find by searching that exact phrase, or by using the AROUND operator.

If you change the number after AROUND (the one in brackets) you increase the allowed space you can have between two words.

Let me give another example of how useful this query is.

I recently noticed that some WordPress websites publicly show how much traffic their pages are receiving. This seems to be some kind of option in WordPress – I’m not sure where – but the WordPress forums are full of people wishing to turn it off.

Here’s one such website which reveal their daily pageviews for each article.

My first idea was to simply scrape their website (using the tools in the first tactic) and see which were the most popular articles they’ve ever written. That being said, I don’t currently run any viral pages on Facebook so I wouldn’t really have anything to do with the information.

I instead decided to check which other websites reveal this information publicly.

Thanks to the AROUND search operator, I can do exactly that.

(I went to page two for this screenshot since the first page is just people asking how to remove it from their sites)

As we can see, even the USA government are in on the action to help out us marketers.

Now to be totally honest I didn’t find anything too interesting from sites that publicly share their pageviews.

I was actually hoping to make a tool out of it but not many big sites share their stats. I found some interesting article ideas on a few sites, but nothing that was really worth the hour or so of trawling through the results.

Just think of all the standard search queries that you can now expand upon and find more natural results. Things like:

  • niche “top tools”
  • niche “recommended websites”
  • Niche “submit a post”
  • Niche “favourite links”

No longer do you need the words to be ‘touching’. You can specify how far apart they can be and broaden your link building horizons.

I’m hoping this query gives you some ideas of custom things you can search for you may not have been able to find previously. As I said, I use it far more than I ever expected it would and now that it’s in your arsenal, I hope you find places it can come into play.

Reverse-Analyse The Links of Successful Flippa Listings

When I used to write articles for Moz back in the day, I wrote an article about four ways of building links that are currently working well for me.

While the article was written in 2010, one of the tactics I shared there is still relevant today: Finding sites on Flippa with a lot of search traffic and analysing their backlink sources.

The reason you want to do this is because it’s interesting to see how some websites are ranking quickly, receiving a lot of traffic from search and are able to sustain that traffic.

It’s essentially an open diary of what is working in SEO if you focus on the right listings.

For example, here’s a listing that’s live on the website right now.

I have blurred out the name but they’re completely open about these stats (I don’t have to be logged-in to see them) so while I’m not sharing anything others can’t find, I’ll at least protect the URL.

As you can see, their traffic has grown fairly rapidly.

This is only interesting to me if most of it is coming from search, which in this case, it is.

While the numbers aren’t huge, search still makes up most than half of the traffic to the site, and at least 33% of that is coming from the United States (meaning there are more lucrative opportunities for monetising that traffic).

If someone has built a site worth a few thousand dollars in less than a year which relies on search traffic, I’m always curious to know how they got there. It’s funny updating this article a year later and seeing I turned that into our case studies inside Detailed Pro.

If we analyse their backlinks, it’s an interesting, albeit familiar story:

As you can guess the links they’ve built are pretty awful and almost entirely consist of comment spam.

However, their anchor text is very diverse so I think this is what has helped them stay under the radar and still benefit from these types of links.

Of course, as I often say, it depends what niche you’re in as well. Trying to do this for ‘Gold IRA’ is just incredibly unlikely to work, but an image-based site can certainly benefit from automated and fast link building.

Build a Private Database of Proven Promoters

I first heard about this tactic from Brian Dean on a podcast with Eric Siu. The idea is simply to create your own private database of real people who have already shared your content or content that is very similar to what you write about or plan to write about.

You can then use that database to let people know when you publish new content that they may be interested in.

For instance, here’s the top tweet about Detailed from the past month (that wasn’t from me).

If I click on Marcus’ profile I can see he has a huge following, is in love with SEO (as am I) and he’s the director of a marketing agency.

In other words, she’s the perfect type of person to strike up a relationship with if I want more shares (and potential links) on future content.

Note that while I’ve never met Marcus, we’ve “internet known” each other for a few years online so he isn’t a surprise to me, but when I did this last year for the first iteration of this article I found lots of interesting results.

You can do this for tweets about any of your competitors and build up a personal database of the people who share content they like in your space and then personally reach out to them once you have content they might enjoy.

While this is quite a slow process (it can take a minute per email and many people don’t share them publicly) I actually think that adds to its charm.

There are few people who are willing to take the time to write actually personalised emails that you’ll be surprised with the response to them.

I haven’t really utilised this much for Detailed yet though I plan to in the near future.

Of course, if the site that you’re trying to promote is new (like mine have been), then you can’t reach out and say things like, “You previously tweeted an article of mine.”

In that case you need to find similar articles to the one you are looking to promote, and then find the people who shared them on Twitter our free Twitter influencer tool.

You certainly aren’t guaranteed any links with this method, but if you could get an extra 100 Twitter shares on your next article from real people with real followers, you greatly increase your chance of finding the ‘linkerati’ who actually have the power to link to your content.

I did this for my article on ’16 Companies Dominating Google’ a few months back. Someone recommended an influencer who might like the article – they had no idea who I was nor had they ever read ViperChill to my knowledge – and I sent them a quick tweet about the post.

Then this happened.

Evgeny’s single tweet picked up another 98 retweets so it just goes to show what the right people can do for your promotion efforts.

Sharing good content is often good for the person sharing it, as it shows them as being an authority in their particular field.

Reverse-Analyse Scholarship Link Builders

When I talked about scholarship link building in my state of link building report, I received more hate emails and publicly negativity than I ever have.

So much so that one Reddit sub-Reddit went crazy about what a terrible person I was and how I was giving away advice to people who don’t deserve it.

Normally negative feedback really gets me down, but in this case, I totally accepted it.

If you don’t see any moral issue with students taking the time to fill out forms in the hopes of winning a scholarship – when there’s likely 99.9% zero chance you’re even giving away a scholarship – then we couldn’t be any more different.

The example I shared in my last post was a brand new coupons website suddenly deciding to give away a scholarship in the first month of their opening and just got “lucky enough” to pick up dozens of .edu backlinks.

I can not be convinced they weren’t doing it just for links, and more than likely have no scholarship to offer.

I won’t be covering the tactic again, but I will state what there is to learn from the people who do this: What other types of links they build.

People who use scholarship links often:

  • Use donation links
  • Guest post
  • Participate in PIN’s
  • Buy links on websites
  • ‘Sponsor’ software in return for a link

If you want to know what works in the world of SEO, you should be following the people taking the time out to create these scholarship pages and then contacting the universities for a link.

While I don’t agree with their methods, they’re often on the pulse of what works.

Here’s the example I shared in the past, and some of the other links that they’ve picked up.

In one minute I’ve found an absolute goldmine of SEO knowledge by checking just one website. I can also replicate every single one of these links if I wished to.

I’ve found one site I can donate to (it’s cheap) and two directories which accept links from anyone, as long as you get in touch with them. If I ever went the scholarship link building route (I wouldn’t), there’s two additional places I can get links from as well.

The site was only started in 2016 so those links that shouldn’t really work are starting to pay off for them.

This site is actually small in comparison to another webmaster who is building thousands of donation, scholarship and paid directory links.

Just look at their traffic stats to see what I mean.

They’re around 4x bigger than the first example but following the exact same method of link building.

Start from one source, like websites listed as offering scholarships, and then work your way backwards through other links they’ve built.

This tactic alone will give you more insights into SEO than the Google Webmaster blog.

A Little-Known Reddit URL for Finding Promotion Opportunities

If following my journey last year on my personal blog at Glen Allsopp.com you’ll have seen that I shared exactly how I planned to write this article. In one update I wrote,

What I tend to do with articles like this is totally ignore what’s out there on the web until I’m finished my own post. Then I’ll search for something like “Advanced link building tactics” (the topic I’m writing about) and see if there are any great ideas I can include. I’ll try to add something the original author hasn’t covered but will always link back where it is necessary.

In other words, I never read articles on the subject I’m writing about until I’ve actually finished my own article.

I want it to be original and don’t want to be swayed by the ideas of others.

The following tactic is something I actually found on Reddit just as this post was about to go live, and thought was an excellent tip to add.

Reddit has a little-known feature that allows you to see where a domain was shared anywhere on their website. So you could not only check your own website, but the performance of your competitors as well.

For instance, if I use the following query – http://reddit.com/domain/viperchill.com – I can see these were the most recently shared stories from ViperChill on Reddit:

What you can see in this highlighted box is that someone submitted my article to a sub-Reddit I didn’t even know existed and was actually able to send me thousands of visitors to my site in a 24 hour period.

Now, granted, those visitors did not stay on the site very long (with seems to be a common theme with ‘Redditors’) but I can take some things away from this:

  • I found a Redditor who read ViperChill and has a bit of ‘authority’ there
  • I learned about a new sub-Reddit I could possibly promote to in the future
  • I received a lesson in writing Reddit titles for different audiences

If your site is new or you have yet to really write any content worth sharing then looking up your own domain will likely pull back few results, if any at all.

However, there’s no reason you can’t run your ‘competitors’ through the same query and get insights on sub-Reddit’s to use, Redditor’s who read content in your niche and content ideas you could cover yourself.

I decided to look up my friend Pat Flynn’s blog, Smart Passive Income, to see the results for his website.

I actually didn’t get the best of results back, so I modified the search URL a little, to this:


This will show me, from highest to lowest, the posts from Pat’s site which received the most upvotes in the history of Reddit. You simply need to click on ‘Top’ then ‘All Time’ if you want to do it manually, or you can just use the query above and swap out the domain name.

With that query I get the following result:

Now I’ve learned that I could potentially angle some of my future content towards the /r/productivity crowd and even though I’m in the internet marketing / make money industry, they could still respond favorably to the content.

Reddit links themselves aren’t really worth anything but if your post does go viral, you have an opportunity to reach the type of people who could link to you.

Rank for Terms the Linkerati Are Searching For

The term Linkerati, coined by Moz.com’s Rand Fishkin, refers to people who have the ability to link.

They have some place on the web that they could actually link from, whether it’s a forum, blog, online store or similar.

If you don’t get the attention of people who can actually send links your way, then you aren’t going to pick up any links.

This gem comes from Ken Lyons, who shared the tip back in 2013 on a creative link building post by PointBlankSEO (sadly the post is no longer online). Before I add my own ideas to the original concept, here’s what Ken had to say a few years ago,

We optimize and link to the “become an author” pages on each site we run this on so the doc will rank for search operators in specific keyword verticals. This gets us a steady flow of guest posting inquiries. We offer to “swap content” with bloggers that want to guest post on our sites. If you’re unwilling to or can’t swap, we won’t publish your article.

With the number of sites we run, we swap an average of about 100 articles per month. What I love about this tactic is the efficiency: link opportunities come to us versus us having to prospect for them. This really puts us in the driver’s seat and means:

– We can insist on only swapping with sites that meet or exceed specific quality thresholds.

– We have total control over link placement within the article and aren’t restricted to a single author bio link.

– We’ve been able to build ongoing relationships with others who run portfolios of sites and swap with them on a pretty regular basis.

How smart is that?

Rank for terms that link builders are using to find link opportunities in Google, then offer to work with them to help both of your sites.

Similar to what I recommended with PIN’s, but actually having people come to you to pitch content.

So you could set-up a dummy website like “Real estate backlinks” or “real estate guest posting” and try to rank for relevant terms to each of those. Then make it very open on your website that you offer link opportunities, and people should get in touch with you if they want them.

Only once they get in touch do you start negotiations that are beneficial for both of you, rather than just plainly accepting their guest post on one of your websites.

As Ken says, it’s likely that not everyone will be a perfect fit, but just like my success with outreach for paid links (see below), you’ll find the right person to work with now and then who makes it all worth it.

Why Maps are the new Infographics When it Comes to Link Building

When infographics became all the rage a few years ago it seems like every other article I was reading had them embedded. People saw them as a way to “ethically” build quality links to their website, and get a few extra pins on Pinterest.

Infographic creation companies sprouted up across the web and some startups dedicated to their creation received millions of dollars in funding.

While infographics are no doubt useful and visually appealing, I would argue their massive success is due to the SEO’s of the world creating them for links.

This could well mean that maps, or more specifically interactive maps are going to be the new infographic when it comes to link building.

After all, the biggest publications in the world are sharing them on a constant basis.

I took this screenshot on the same day this article originally went live.

David McSweeney gets the credit for noticing this trend and doing a huge write-up on the topic a few months ago. Since his article I’ve certainly seemed to be noticing this more, and no doubt your average webmaster will be picking up on the idea soon enough.

It’s Working for Insurance Companies

I don’t really want to link to this one as it’s clearly just some SEO agency having created this for their client, but if anything it shows that even obvious implementations of this strategy can attract links.

GoCompare, a UK-founded financial comparison site created an interactive map on the topic of ‘What Powers the World’ which you can find here.

While it no doubt took technical skill to put together, it’s incredibly simple and doesn’t really reveal much at all.

The map, while seemingly irrelevant for what GoCompare was founded to produce, has been able to pick up links from over 100 different domains.

The obvious ‘problem’ of course is that for most people, these maps aren’t going to be easy to create out of the box. Keep in mind for however that for many people the same was true for creating infographics and still is today. I couldn’t design a beautiful infographic without help from others even though I’ve used Photoshop for years.

I think we can expect to see more ‘map creation services’ popping up as people look to capitalise on this opportunity while it’s seen as a more ethical (and perhaps easier) way to build links.

Do note that maps don’t have to be interactive to be shared. This following one was featured on Business Insider recently and is nothing more than a static image.

As long as the angle you’re taking for promotion is interesting then maps offer a nice visual which could attract views and social shares for whoever publishes (or republishes) the information.

If you’re interested in this tactic the first thing I would do is spend a few hours going through other examples of maps and simply noting which ones received a lot of social shares. Then try to find ways to make popular angle’s relevant to your own industry.

The Report That Earned Me Hundreds of Links (And Still Works in 2017)

At 18 years old, not long after I have just moved to South Africa, I started a personal development blog called PluginID (no link as it’s no longer online).

I was trying to grow my reach with the site as much as possible and basically wanted to track my own progress compared to other bloggers in the space. I decided to create something which showed me exactly that.

If I recall correctly the following script cost me around $150 to put together, but thanks to the links and attention it received, it was more than worth it.

There were 71 sites on the list from the last count I can find so while the sites at the top weren’t interested in promoting it, those who were lower down the list definitely came back now and then to check how they’re doing.

It’s funny to see the metrics I used to track back then and the ones we track today. It’s almost a history of the internet.

Google Pagerank is dead.

Alexa barely gets talked about anymore.

Technorati is dead, too.

These days the reports that I put together look something a little more like this:

Note that this is not my own website but is a design I helped to advise on.

As a bit of an internet time-capsule, I wonder if we’ll still be counting links, likes and Twitter followers five years from now.

Don’t worry about “giving away” authority.

I linked to 71+ blogs back in the PluginID days but people kept coming back to my site because I had the list and must have known a lot about the topic if I knew all of these sites.

Reverse-Analyse the Link Building Efforts of Wikihow Link Builders

Wikihow is a website which receives an estimated 86% of it’s traffic from search engines, according to SimilarWeb.

While their external links are no-followed, once again the webmasters who are taking advantage of their resource have built a lot of other links you can duplicate as well.

Whenever Wikihow pages link to external sources they use the heading text “Sources and Citations”. Therefore with a custom Google query you can pull back relevant pages from their site.

If you edit the query to include a word relevant to industries you operate in, you can find active webmasters building links in your space.

Similar to previous reverse-analysis ideas I’ve shared, you would then go and analyse other backlinks these sites have picked up and find some great link opportunities.

Literally Just Ask Websites If They Sell Links

I’ve put this towards the bottom of the article as it’s probably the least advanced tactic here due to how simple it really is.

That being said, it’s rare that you’ll find bloggers talking about buying links these days, especially when it’s frowned upon.

Then again, there have been some big brands who have experimented with it for SEO reasons, even if they don’t endorse the tactic directly.

I’ve bought so many links over the last few years that I almost wish I could offer link buying as a service (I don’t as it wouldn’t be fair to the sites I’m buying them from if I was “caught”).

As I said, this is a very simple process.

I would simply give a list of 1,000 or so domains (gathered from lists of top blogs in various industries) to an assistant who then log’s into a email platform I set-up and then simply asks them if they have links for sale.

While the success rate is fairly low – many webmasters are scared of selling links – you do find people who have huge networks of links for sale, with fair pricing.

[EDIT: The people who sent me this example email asked for the graphic to be removed from the post. I do want to make clear that there was zero identifying information on the sites selling links, nor who sent the email. They simply recognised their own email they sent to my assistant. However, out of respect I removed the image.]

Most people you come across have websites they’re passionate about but they just don’t receive that much traffic and therefore aren’t making money. If they can get an extra $50-$100 per month for essentially doing nothing then many of them will jump on that.

Just make sure when you’re sending emails you’re not using a domain or email address that you care about.

For less than $3 per month you can use a private email option with Namecheap (found here) and then you don’t have to worry about setting up new hosting and so on.

How to Consistently Pick Up Targeted Backlinks from the Top Sites in Your Niche

While Dale Carnegie left many nuggets of wisdom during his time with us, the following quote is undoubtedly the truest.

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie

People can be talking metres from you without you hearing a single word they say, until your name pop’s up, and suddenly your brain is able to tune in on that discussion.

I would argue that the second sweetest sound to a webmaster or product owner is a favourable review of something they’ve created

Trust me, the best way to get anyone in the world talking about you is to have success with something they sell.

I have an entire page dedicated to people who have success with my Marketing program and if anyone else sends me a video testimonial, you can be sure I’ll be quick to put it up there as well.

One obvious place to start is somewhere like Clickbank and go through their marketplace to find products relevant to your niche. This is a bit of a tedious approach though because most of the reviews and testimonials that are found on sales pages, if they exist at all, rarely contain any links to the authors website.

Instead, I would head on over to iTunes and find the top podcasts in your niche, and then see if those podcast hosts have any products or services you would personally be interested in.

For instance, let’s say you’re a golf coach, run a golf course or sell golf equipment online. If you head on over to iTunes the first or second result you’ll find under a podcast search for ‘golf’ will be the Golf Smarter show, which has over 500 episodes.

When you find something like this there are two approaches you can take:

  • Reach out and ask Fred if he would be interested in featuring your review of his show on the website
  • Reach out and ask Fred for a preview and in return you will review the show for him

The review would then link back to your website and Fred would have a chance at getting more sales by actually having reviews on his site (he doesn’t have any yet, which is surprising).

Please note that this is just an example: Please don’t flood poor Fred with dozens of review requests.

Another example is the podcast IMTalk, designated for those in the middle of training for an Ironman. It’s surprisingly popular:

If we head on over to their website we can see not one but three opportunities to get a link from them.

You could:

  • Purchase and review their products (ask if they’re interested in featuring testimonials upfront)
  • Sponsor their show
  • Submit content for their audience

Using Copyblogger as an example once again, you can see that the reviewers of their ‘Authority’ program get a nice backlink from a great domain.

While these links take a bit of effort, it’s probably one of the best links you could get if you also run a fitness website or more specifically one catered to those training for an Ironman competition.

I’m really curious to see what happens to the rankings of this article now that the post has moved over to Detailed.

I also edited the article quite a bit by improving the images and updating certain sections to bring them into 2017.

I originally wrote this article as I believe what people promote as ‘Advanced’ these days really isn’t advanced at all, so I wanted to take things to the next level.

I really hope you enjoy this post. If you do, please leave a comment below.

July 2, 2022
Click to continue reading
  1. Hey Glen,
    Long time fan and previous student of yours, can’t believe I have been neglecting your blog!!
    Your last few articles have been epic.

    It’s interesting you are on the PIN thing, as I am coincidentally in such a slack group and have been thinking of making my own. Just joined your FB group, so thanks for that! It’s a great way to win links in a tough SEO world.

    I have also been using a variation of the guest post idea you had lately, instead of just bouncing annoying link prospectors (ironic since i do it) I thought, why not benefit from it. So anyone that approaches me for a link (even in the initial non-asking email) or a guest post, I use that incoming opportunity for whatever value I can. After all, the days of “just give me a link” especially in the IM world are almost zero. So I find value exchanges are way better!

    Another thing you touched on – the around operator, I presume you know (as you are way ahead of me most of the time) but there is also the “_” operator you can put between words to get google suggest to give you suggestions with gaps between the words, not just end of word suggestions. It was something I saw Larry Kim mention once (or was it Will Critchlow?)

    Anyway, enough babble. Thanks again for your awesome resources, and the courses (which I did years ago, but put me on track to becoming an SEO!!)


    1. Hey Ashley,

      Appreciate you taking the time to leave a comment and glad to see you back here 🙂

      I never knew about “_” so I’ll have to test that out.

      Thanks for the kind words!

  2. Will have to read this a few more times to be able to process everything.

    Super valuable and a bunch of things I’d never heard of before!

    You’re giving away all the secrets man… why… why? 🙂

  3. What Amazon server setup do you use – EC2 or Workspaces? And what exact name/ram and GB level do you use? I must ask since I was looking into setting this up just for massive Screaming Frog crawls.

    Epic post!

    1. Cheers Joe,

      I use the 166GB option which I believe is r3.4xlarge

      Make sure you set Screaming Frog to make the use of the extra RAM otherwise it defaults to 512MB

      Hope that helps!

        1. Thanks so much – this saves me a few hours of researching.

          I assume smaller crawls that I don’t want eating up my MacBook Air can use a smaller EC2 instance – do you switch back and forth or just use the one above for the largest crawls?

          1. I don’t switch back and forth but yeah, you can definitely use a smaller one. RAM is the main focus as far as I know 🙂

  4. I think this is my favorite ViperChill post ever. (And I’ve been reading for years.) Thank you Glen for opening my mind to some new opportunities.

      1. Hey,
        Thanks so much for sharing these link building tips! I think it is so important to follow analytical strategies. That is the key to success! I have found that whether you post about unique usb designs or technology stock market information, you can see much better results if you follow a strategy.

  5. Hi Glen, you can make it easier with Screaming Frog. You can put a sitemap.xml into it and the software crawls only URLs that are included.

    You can also use a sitemap.xml with URL Profiler directly.

  6. Glen, After reading this article I realized I knew a few of these and used some already, but I gained a lot of new strategies and now have some new ideas for our more involved clients.

    I am shocked that I never hear of the AROUND Google Search Operator. I did find a list that may be of use to your readers. It includes AROUND.


    Thank you for your time to write this and your openness with advice.

  7. I feel like you always mention how many words your articles have and it totally shortchanges the fact that you’re really good with visual examples as well. 🙂

    Great work again, my man.

    PS – If you’re reading the comments and haven’t yet checked out the case study in the site’s footer, you definitely should. It takes this advice to a whole new level.

  8. And another one… Great work, as usual, Glen. It’s funny you mentioned “Gold IRA”, as I just got involved in that niche a couple months ago. Checking the link profiles of some of the sites in that niche, in particular, the review type sites, I found a few sites that ranked well with their share of low-quality backlinks. It’s like they fired up GSA and just let it go. Now some of those sites do have decent content and have age on their side, but their backlinks are shitty.

    In regards to the Scholarship Link Building, I’m seeing that more often as well. Money Metals Exchange, a Gold Dealer, just started a gold-backed scholarship https://www.moneymetals.com/scholarship. It’s a great idea/cause and those .edu links are icing on the cake.

    Found a review site in the sleep niche (mattresses) that had several dozens of .edu links from their scholarship fund. Big and small universities.

    A few tactics I’ve never heard about before, the Around(Number) is a good one.

    Appreciate the insights, as always.

  9. Glen once again you’ve got my mind spinning with ideas. I’m putting together a list of sites now for my VA to start digging through for backlinks. I’ve used the “software sponsor” technique in the past and it works great, but the technique you mentioned in this post will help find some additional links I can pursue. Thanks for the great work!

  10. Thanks for the awesome article, great tips! Will test some ideas soon 🙂

    Actually the links are very important and great content alone is useless. I produced some of the best articles online in my niche and it took over a YEAR before Google started to rise the positions. It is much faster with some backlinks, Ive tested it many times. And btw. “writing great content” is not SEO at all, its simply what you should do 😀

    PIN can evolve naturally, Ive never talked about PIN with some of the other influencers and we simply recommend good stuff of each other. This is what people want to see and it helps all involved.

  11. I’ve been trying to determine what kind of content gets linked to in my niche (I just launched the site a few weeks ago) and buzzsumo just wasn’t telling me much. The first method you listed sounds great and I’ll be giving that a try for sure. In addition to finding content that went over well, it will (obviously) also lead to tons of comments in my niche. I’m sure I’ll find a number of questions people have in the niche and answering those questions will also make for great blog posts.

  12. Glen,

    It’s amazing how you can put all your research and insights together in a manner that’s clear, clever, and classy. Now, if I would only take some massive action….

    Good work!


  13. Hey glen,

    Thanks for sharing your information man.

    its always a pleasure to read your info.

    You always drop content likes it hot lol

  14. What a fantastic post! I’m actually thinking of now adding a feature to our Site Audit tool at Mondovo where we’ll also fetch and show the “No. of Comments” along with the linking metrics. I think that’s super useful, as you’ve suggested, to quickly see what kinds of pages/posts are working well.

    The “AROUND” operator is so cool as well, how did I not know about that? 😉

    Never thought of Flippa either! These are just such genius tips.

  15. Hi Glen

    I may have an easier, faster way to scrape comment numbers. Haven’t tried it myself, but it popped in my head while I read this post:

    1. Go to google search settings, and choose 100 results per page.

    2. Type the following in google’s search box: site:copyblogger.com intext:”reader comments”

    Since each blog post on CopyBlogger has a comment counter called “reader comments”, you can easily find that on google’s snippets (without even clicking on each result).

    3. Use any free scraping tool to download those google SERPs.

    1. Hey Amit,

      Thanks for the comment.

      Yep that’s one option to get the URL’s but still not sure how it would actually pull back the comment counts?

        1. It’s $40 if I remember correctly and then you still have to remove the other data from the snippets though?

          Not trying to knock your idea, just seems like a lot of extra hassle.

  16. Great Post . I am glad that i was able to find this through Growthhackers. However , i have a query .

    “So what I’ve done here is try to find websites which say submit and guest post within four words of each other and also have the world gold in their URL.”

    My query is “within four words of each other” in title or in description of url.

    For example my query is

    Submit AROUND (4) guest post inurl:digital marketing

    I can’t see submit and guest post in snippets of few results shown.

  17. Really a Fantastic Post ! I am providing link building service from 2 years , till now i haven’t aware of these techniques , Really a great piece of idea.

    Thanks from the bottom of my heart .

  18. Hey,
    I must say you have revealed some of the most incredible sources to get some quality backlinks. These technique gives maximum results if the research part is done carefully.

  19. Awesome article indeed, It will be a useful article on link building. Every method which you have explained is excellent. Should try this method and build links 🙂 Thanks for the share

    1. If there is anything that will be able to work online and we can see results will be putting anything that we are reading online into action so that we can see th results.

      Failing is not the end but beginning of all new chapter with a lesson learnt on the way.

  20. Glen this is an awesome post – you put such a ridiculous amount of time and energy into your posts, you should be an inspiration to any blogger.

    In fact you have inspired me to write some more on using the custom scraper (I’ll drop you a link ;p) – and thanks very much for including URL Profiler.

    I also totally agree with the concept that more comments = better content. It could become a priceless metric as more and more of the social networks close down their share count APIs.

    1 thing though – that tweet you featured from Jon Cooper… you know he was just taking the piss, right?

    1. Hey Patrick,

      Great to see you made it over here. Thanks for making an awesome a tool.

      For Jon I’m really sure what you mean. I took his tweet as being ironic and tongue in cheek, meaning that I feel the same way as him. That people need to focus on links and not just great content 🙂

  21. Another gold mine you have shared here, I really like the Flippa Idea, but like most of the others they are really advanced for a newbie like me, will bookmark this, because I am sure this will be very useful in the future. thanks for this

  22. Another method for finding content with a large number of comments is to use a search query like this: site:www.copyblogger.com “100..5000 COMMENTS” and set the time frame to the past year, etc.

    1. Hi,

      I’m curious about Dave’s comment. I’m a newb and went to the general Google search (advanced) to enter this string. It came back with nothing so obviously I was in the wrong place.

      Maybe Dave or someone else can advise how/where to perform this search idea. Thanks!

  23. Hey glen…

    As usual… great & actionable post… thanks for actually taking out your time and putting the effort for us..

    Just a quick question ( also a bit of confusing and demotivating )

    Is links are really dead?? Or not gonna work soon??

  24. Wow article, as always. I really like the “map” section.

    Can anyone recommend a mapping plugin/program/service for my WordPress site where I can constantly upload data from a spreadsheet for a map of the US. Each state will have a different color (like a heat map) and when the cursor goes over each state it shows some data from the spreadsheet and has a hyperlink if clicked on each respective state.

    Per your suggestion, the closest I found so far is: https://infogr.am/sample_media_or_publishing_3 but the states are not hyperlinked.

    Any suggestions would be great, thank you.

    1. If you store your data in a Google Spreadsheet, you could contact the guys at https://makeaclickablemap.com They were able to offer me a solution to link my Google Spreadsheet to their clickable map plugin of the US. It was like ‘plug and play’.

  25. Awesome tips! I loved the one about using Screaming Frog, I didn’t know this strategy existed but know I look forward to trying it out. Thank you for sharing a ton of info, I bookmarked this post to use for future reference when undertaking link building.

  26. Thanks for this detailed post!

    Speaking of the first strategy, I would suggest an improvement. Instead of scraping blogs with a high number of comments, and then checking how many links they have, it’s just so much easier to:

    1. download the whole list of URLs (ahrefs)
    2. filter those from a given catalogue (domain.com/blog)
    3. get the link count and metrics for these URL (majestic)

  27. Really interesting link building strategies and these seems pretty actionable too. Thanks for revealing these techniques so we can try something new instead of traditional old backlinking methods.

  28. You’ve let loose the very secrets of link building.

    This article or should I say ebook is one such great resource which proves that great content is the way to go towards ranking.
    I reached here via an email from MOZ which contained the link with a “great headline”. You’ve nailed!

    Great headline – great content!


  29. I never thought you post these kind of awesome article with ton of practical knowledge. I overlooked your some article over twitter but now will read every one.

    Thank You Again.

  30. Geez.. So much useful information! I use majestic to check the backlinks of my competitors. I’m going to start searching for phone numbers or e-mail addresses associated with them as well. Great stuff! Thanks!

  31. Heyy Glen,

    I’m beginner of SEO, In your provided information i can’t clearly understand. Please provided easiest way to understand. I was interest more knowledge to improve about SEO with your help. Please accept suggestions.

  32. It seem quite complicated for me to understand this link building strategy, the writer has not listed the important tips/techniques which give overview of article. Hard to know what you’re saying

  33. Indeed a great post !

    This is something which I really never tried. Today I found these advanced link building strategy to be very unique and will definitely follow what you have said here.

    Glad you have shared it with us. Thanks for all this. 😀

  34. Excellent Glen!

    Very Analytical, descriptive and well researched. These Strategies definitely help a marketer and seo to increase rank (Provided they do it in a good way).


  35. Hi Glenn,

    I am a regular reader of your blog. I just realised that it is impossible to search any old posts on your blog because there is no menu or search bar.
    Please do consider putting a search bar at least.


  36. OMG That’s again an awesome post. I am feeling why i missed your blog over many years. I am not going to miss any post from now onwards. Thanks

  37. Glen congratulations!!!
    i´m from Brazil! i am learning about SEO and found your blog without doubt your information is fantastic and will help a lot

  38. That’s some brilliant insights, hindsights and foresights, Glen!

    Thanks for sharing this!

    Probably, few link building posts on the web right now. I can probably recommend someone reading!

    Abhinav 🙂

  39. This is an awesome list! I’ll be signing up with SEMPO right away… and we’ll be including this post our weekly roundup tomorrow
    I like your attitude towards link building. Too many people shy away from “grey hat” links like native sponsored posts because of Google’s propoganda. As long as it can’t be picked up by the algorithm, it’s all white hat to me.

  40. This is an interesting Post.
    Please i need help. have been trying to find a plugin or a software that can discover dofollow or nofollow blog. I want to do something online and am new to seo. Please i want a plugin that can show me if a site is do-follow or no-follow.
    I will be expecting reply please

  41. Such a useful article. Building links can be challenging but these ideas have kicked life back into me to get off my backside and starting reinvigorating by blog with some new links

  42. Hi Glen. Thanks for the information about “Around” operator. Never used it before but it is very useful – just find few really good oportunities to publish post in very narrow niche. And generally, your post is awesome, a lot of very very useful information and structured properly.

  43. I started using Ahrefs to see what links others are using.. Turns out its quite easy to copy a lot of high quality links… Just searching for people on Google who writes about linkbuilding, checking their websites out and trying to create some high quality links of my own…

  44. The example you gave of the scholarship really is very interesting. It is a register, even with odds of 0.01% people do. I will try to apply something related to this in my business.

    Thank you friend.

  45. What an incredible resource! I found the sections on Flippa and Maps particularly interesting. Thank you for taking the time to do the research and analysis and to share your results with the masses.

  46. Hello Viperchill,
    Thanks for this interesting , informative and useful article. You article is very useful for those who just started a site with a new domain name because backlinks are essential for good PA and DA.

    I am creating backlinks by commenting on Commentluv enabled blogs because I am getting 2 backlinks at a time 1 for my homepage and 1 for a particular post.

    ~ Vijay

  47. Glen thanks for this article,
    do you know how to make google backlink ? recently I check a few website via alexa and it shows they got backlink from google (no google plus) any idea how to get it? thanks

  48. Hello Glen,

    thank you for this great post.

    I was trying to follow all your steps but could not find the column in excel with comments ( in the final file made by URLProfiler). Which column from excel file have you taken as the number of comments?

    thank you.

  49. Great post as always. I agree with using maps, I created a couple of pages with interactive maps on with ‘keyword map’. I only did onpage and didn’t build any links and getting a considerable amount of traffic.

    Also great use of screaming frog.

  50. Hi Glen,

    Indeed awesome.

    I think I have to read it one more times to take get every bit of knowledge from it.

    Right now I am thinking how can I implement it in my niche. There are so many things are moving in my mind right now.

    Thanks for the wonderful article.


  51. Glenn, you are awesome!

    The content of viperchill.com and even gaps.com is so inspirational. I will try some of the technics you mentioned in this post. Thanks!

  52. Hi Glen,

    As always, in-depth and informative post. You should consider adding “Scroll back To Top” button on the side, it’s exhausting to scroll back with a mouse 😛

  53. Hey Glen,

    as always You have impressed me.

    You articles are so well researched, and unique.

    Thank You for the GAPS!

    BTW. I did mention about You in my latest article at internalcalm.com.

  54. Well, Good information on Link building strategy, I found some of your details are very useful, Keep posting. Let me try this to improve my seo rankings.

  55. Wow, with these strategies the link building it’s no longer a problem. As always the information is very complete and well explained. Although I have to read 3 or 4 times yet to assimilate so much content.

  56. After reading this article I realized I knew a few of these and used some already, but I gained a lot of new strategies and now have some new ideas for our more involved clients.

  57. Hey, thank you for this amazing post. This post is really informative and easy to understand. This post has really enhanced my knowledge about link building. This article is more of researched and crisp work.

  58. That was one hell of a post. When someone asks me about depth of link building, will just forward this article. Thanks for the awesome techniques, need to experiment them.

  59. Hi Glen,

    This is one of the best articles I´ve ever read. I am trying to learn as much as I can about SEO, PPC and other online marketing technics. Sometimes is very hard to find up to date information.

    Thanks a lot for this. 😉

  60. I know you’ve been busy with your new site, but I just wanted to tell you that I find your articles insightful and very helpful. I appreciate the work that you do with these articles.

  61. By and large, most of these points come to my mind on the daily basis while I am working. The only difference between your work and mine is that you have kept together everything in a proper manner like you know what you have to do today. In my case I just start haphazardly, therefore, I get tired by end of day and also don’t achieve desired results until I work for more no of hours.
    But this article was any eye opener and now I am going to make some excel sheets as well.

  62. Congratulations Sir. Glen (Dave)

    epic blog post! And the story and everything written too. You have come across many realizations we did too working in this industry… and yes we totally agree that you give to get and that you will succeed when you help enough people succeed first. Stories of others can become our experience too.

    About how much we share in our content I think it all depends from each of our subconscious realization of our potential for future improvement and growth. The more we share with others, the more we force ourself for an upgrade, because subconsciously we know, we have told that something and we need now to learn something new to be again ahead…

    Stay amazing and share even more

    All the best

  63. Oh man Glen, I think I literally do none of this stuff you’ve mentioned. No wonder why people are willing to hire an SEO to help them do this work!

    I’ve never purposefully built any backlinks to Financial Samurai since I started in 2009. I don’t even know the sites link profile. The site has grown steadily and is a respectable ~1M organic pageview a month site. Maybe the site would be larger if I did do these techniques?

    But I feel there’s a zero sum game here if I don’t hire out. The time I spend on SEO is time away from writing content. And given content is the most important aspect, I need to optimize for what I enjoy doing best.

    Recently, a post called “Scraping By On $500,000 A Year” went ballistic on the internet. I wrote the post two years ago, and somehow folks ate it up this past weekend. I’m pretty sure I’ll gain some good linkbacks (already got some from the LA Times, Lifehacker, etc). It feels like just spending the time writing this post will have given me all the linkbacks a year or two year’s worth of SEO efforts would engender!



  64. Super great tip about the AROUND(?) search operator. I love these little secret codes that people find. Some other good SEO nuggets of wisdom in here too. I’m bookmarking your site, Glen!

  65. Wonderful content Glen. I have read your early morning challenge and it inspired me a lot. I started listening to your podcast, which is great. This article was top class too.

    I write my comment just to thank you for all your information you share with us. Gaps website is such an amazing resource too.

    Have a great day,

  66. Hi Glen!

    You’ve crafted a wonderful techniques for the bloggers this is one of the excellent way to build backlinks that i have ever read, this will surely gonna help to instantly grow better rank their sites with some additional backlinks.

    Thank you for this. 🙂

  67. To find the most-linked pages, you can also just enter the site on Ahrefs.com and select “Best by links” and you’ll immediately see all pages sorted by # of backlinks.

  68. Fantastic Glen!

    This post is awesome Analytical and well Describe. I appreciate your hard work. I think your article will be help to increase the level of our e- marketing site. I am waiting for your new Article.

    Thank you Glen and thank to Viper Chill for publish this kind of informative Post.

    ~ Mamun Mahdeeb

  69. i am learning a lot with your site thank you very much for this article i have found Copyblogger today and started to read their articles . thanks

  70. Hi Glen,

    Thanks for these techniques. I’m gonna try them out and check if I can improve my rankings for some certain keywords, as well as I’ll start creating new content for more organic traffic.

    Thanks a lot for taking your time on writing these down, mate!

  71. Great backlinking strategies on here. Definitely well beyond some of the basic literature I’ve read elsewhere. Thanks for sharing! Will definitely help with our B2B niche SEO.

  72. Just ran across this article… man, you gave me so many ideas. There are a couple real deals in the SEO blog world, dishing gems left and right. I can only imagine what SEO secrets you keep to yourself. Thanks for this super post!

  73. Really interesting link building strategies and these seem pretty actionable too. Thanks for revealing these techniques so we can try something new instead of traditional old backlinking methods.

  74. Hey Glen,

    I believe I either emailed or tweeted you, but I was that Redditor lol. Always looking for ways to game reddit and also making my account look legit with great posts.

    Would love to chat about Reddit sometime

    Loved the (Around) operator. Never heard of that. Definitely going to need to use it.

    Will also be using the Flippa idea!

    I met Heidi at a conference one time. Interesting lady, and very nice.

    (Apologies on the delayed comment. This article was marked as unread in my email and I finally went through to read the articles in there)

  75. Great article Glen. I’m personally using Ahrefs for finding great content ideas from authority sites. You can use the “Top Pages” section to find the pages which have the most traffic and you can see all the keywords this particular page is ranking for: https://screencast.com/t/abdYWzQq

    So you can easily create a new post on the topic including the keywords from your competitor site.

    You can also use the “Top referring Content” of the specific post to find the sites which backlinked the individual posts: https://screencast.com/t/Q2dvmVPM90 – Often this are posts listing several similar sites like that and maybe an outreach opportunity for getting a backlink after you’ve published your own piece of content on the same topic.

  76. Magnificent Glen. I confess that here I learned a lot about site rankings where I did not find paid courses from third parties.

    Thank you very much for the tips.

    Mateus Soares

  77. This is an actually epic post! So much info on this it’s going to take a fair few reads to actually take it all in and act on it. Hopeful it will help me alot though!

  78. Jey Gken, one the best guide for me so far, once i read it a time ago but still helpful for me. Again i’m looking forward to apply your mention method. Thanks Again.

  79. It’s Great article!!
    It has tons of useful info. I think you spent so much time for this.
    I’ve subscribed & waiting valuable info.

    Thanks again.

  80. Your article this time is very very inspiring spirit to plunge in the world of SEO.
    this is a new knowledge for me and it seems very helpful to share with relatives

    If I can get your email contact to learn more 😀

  81. Brilliant post, Glen. I am reading this article after one year but still almost all link building strategies you have published still work. I am trying these link building techniques in my niche now.

  82. Hey glen!

    Wow such a powerful and informative post as usual, I love the detail you go into!

    I would like to add you can get some good backlinks by doing scholarships on your site, as we

    all .EDU links are powerful, well done thanks!

  83. Hell of a post here, definitely picked up some great ideas from this. Thanks for the write up and all the amazing content you put out there!

  84. Great Tips. I’ve already tried some of them and results are very good. I want to share my technique that helped me a lot is “Write Blogs on Educational Sites”. This technique helped me to get quality traffic on my website.

  85. Good day to everyone, this is the first time you decide to leave a comment on your blog because of the merit. I’m an Italian guy who has been following you for 4 months and applies your suggestions for my blog in Italy and I have to say they work great. I apologize for my English, but congratulations on the job you absolutely had to let us know.

  86. I just came across this article on Facebook this morning. I have spent close to 1hour reading and implementing some of the link building tactics. I love this article because of its simplicity in wordings and the nature of content.

    It was really helpful to me. Thanks for putting up this wonderful piece. I hope to see more SEO articles from Gotch SEO.

  87. Thanks Glen !Awsome article

    The article you have put together with so much information is awesome and I like the way you communicate with readers. I hope to learn more from you.

  88. Hi Glen
    You have not only explained some cool ideas for link building but also some new niches ideas to create a website right today. spying on some sites is worth my time.
    Thanks for the awesome one.

  89. one thing i can say here. this tactic is advance level, i read some tips in few blogs but there was not written in detail with example , now my many concepts clear now thank you

  90. I really like that map tip as well. The industry my company works in can really benefit from using that to build links. I’ve already seen some people in my industry using maps to show the usage of automation in car factories infographic. Thanks for all the great content Glen!

    1. They do work, but I would avoid them personally, unless you’re happy with the risks involved.

  91. Great article! I’ve used some of these strategies after I asked Tech-Media advertising agency for advice. Still, I found out a lot of new, useful things here. Thanks a lot!

  92. Really interesting link building strategies and these seems pretty actionable too. Thanks for revealing these techniques so we can try something new instead of traditional old backlinking methods. ….amazing guide.. specially the 3rd point.. is there any special guide related PBN

  93. Wowwww Amazing tips…. I was searching this information from other sites but now i found this useful information on your site… Thanks for sharing us this useful knowledge… Thank you sooooo much

  94. Hey Glen, After reading on your blog i started using the reverse analysis of listings on flippa and surprisingly thats a gold mine discovered, thanks for putting this up here. 🙂

  95. SEO and link building are always changing, and if you want to rank better, high quality links are more important than ever before. Naturally, building authority links also takes effort, time and knowledge, which is not something all of us are ready to invest. I am a firm believer in building one great link, than seven rubbish ones – if only it were that easy to explain that to clients.

  96. Thanks Glen. Your Blog is very informative and seems very useful. I hope it will help me in building some quality backlinks for my website, which further enhance my business in various ways.

  97. Thanks for the post Glen. Once again, some golden nuggets in there. Hopefully the AROUND() operator will return soon. That could be very useful. I was hunting your mention of it after your Webinar this morning.

  98. Hey Glen,

    Some great hidden gems in this article when it comes to link building! You’re are one of a handful of SEO that I choose to listen to due to the immense information you bring to the table.

    Keep up the great work!



  99. Hi Glen,

    Thanks for the awesome tips. Btw, I believe you can’t use the exclude setting in Screaming Frog without the license.


  100. Awesome article about advanced link building. My experience says that the best way is link building is Guest posting and write emotional article that people love to share!

  101. Glen, Sadly most sites buy links on regular basis. What i have also learnt is that buying links is not always helpful as links you buy can hurt your rankings as well. So by buying link a webmaster could limit his/her site’s own potential.

  102. As we all Digital Marketers know that link building is the toughest and challenging task to get the authenticate website ranking. Blog or Article like this really make this process easy. Great informative blog this. Appreciable work. Well done Glen.

  103. This is a great informative. Excellent writing style. Great use of pictures and screenshots. Covering all the key points and link building strategies. This best step by step guide for digital marketers for helping how they build the backlinks. Thanks for sharing Glen. Keep blogging.

  104. Wow, with these strategies the link building it’s no longer a problem. As always the information is very complete and well explained. Although I have to read 3 or 4 times yet to assimilate so much content.

  105. Excellent tips indeed!
    Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks.

  106. Thanks for this really long and thought-out article. Link-building is a huge pain in the butt. A pain in the butt that I currently have to do for my business and I can’t wait for the pain to end. Thanks again!

  107. Hi,,,
    Amazing article!!!!
    Appreciate your efforts for putting this together.
    That was a detailed information and guide for my blog.
    Thanks for sharing.

  108. Oh, sh**t 😉 Nice piece of work! Amazing analyse. Thanx for sharing and some new good ideas to search for new backlinks opportunities 😀

  109. Wow, these strategies seems to be legitimate. I tried Reddit marketing and it worked a bit. However, i will try with Flippa and see how it goes.

    Thanks for these amazing link building strategies. 🙂

  110. I have been using Google search operators from a long time to find relevant guest posting sites and it’s my fav link building strategy. Thank you for your post to take my attention to other strategies.

  111. Glenn, these are the killer link building tips. I’ve been following your strategies from sometime and getting very positive results.
    I recon that, no matter niche you’ve, just stick to these tips and see the miracle.

  112. Wow, these strategies seems to be legitimate. I tried Reddit marketing and it worked a bit. However, i will try with Flippa and see how it goes.

    Thanks for these amazing link building strategies.

  113. Eduardo Melo says:
    The example you gave of the scholarship really is very interesting. It is a register, even with odds of 0.01% people do. I will try to apply something related to this in my business.

    Thank you friend

  114. Thanks for the inclusion of link building tactics! I now understand their strength/weakness.. their value doesn’t extend to direct traffic, only helps with external site ranking.

  115. Hello Glen,

    Awesome post, link building requires lot’s of learning and implementation. I guess you have simplified the tactics in a simple manner.


  116. Infographics have always been in-demand and popular link building strategy. How about participating in relevant highly targeting communities? Moreover, it looks like guest posting is dead, right?

  117. Wow loads of really interesting stuff here, i found online searching link building and using Reddit, amazes me what you can find out there, thanks for sharing, bedtime reading sorted for tonight!

  118. I love your long, in-depth articles. Great text. It’s amazing that nowadays you don’t have to be a specialist to rank high. The creativity becomes more and more important In SEO area. Will see where SEO goes within next few years.

  119. Really helpful tips. Thanks for sharing your another great piece of work to us. These strategies are really awesome.

  120. Wow! I found this site through another site that I happened to follow the link to and I am so glad that I have found this site! I am going to be looking at this daily!

    I really appreciate the tips that you have had on the linkbuilding tactics. I can find uses for the redditt tip and also the tip with the AROUND query. Not really sure as to what I could use the map tip with but hey these are some really fantastic strategies that I could also use for keyword researching as well..

    Thank you so much for this advice.

  121. Hey Glenn!

    First of all i’d like to appreciate you for the blog’s clean design.

    You just nailed it with the advanced link building tips that helps newbie bloggers like us. Please keep writing such informative articles.

    I have bookmarked this article to implement for my blog!


  122. You create great, valuable content and this is the best what you can do to get good links! I read all your articles. Thanks for great tips!

  123. Reading the majority of articles on positioning I have the impression that the authors were doing CRTL + C then CRTL + V. As in the title, I did not use most of these techniques. Thanks, I’m escaping to check them 🙂

  124. Awesome tips. I particularly like the Screaming Frog export and leveraging comment worthy content, and the Twitter strategy. Twitter can still be such an effective tool if used properly. And overall, I agree with the concept that quality content will unfortunately not always rise to the top, you still have to write quality content, but it’s more important than ever to distribute it properly.

  125. I think this the article shows the most advanced SEO Link Building Strategies in 2019. Screaming Frog is the one best tools I have seen. Great Job! Glen. I’ll also recommend you the use the Ahrefs tool which is also the best tool for link building.

  126. In this world of fake course scamming scheme, you are really doing a wonderful job by providing an insightful article with practical aspects.
    A big thanks to you.

  127. Hi Glen, Great article, but still in 2019 good and relevance directory links works. From my point of view “Backlink profile should be diverse in nature”. I think commenting, social bookmarking, directory submission, Web 2.0. links acts a supplement links so one should not avoid or over do it. Guest Posting on relevance site as per your niche act as protein. There should be balance. in your backlink profile.

  128. Great article! I will definitely put some of these techniques to work. My agency has been using more basic methods for years, but for excellent links, it really does take hard work.

    I appreciate you sharing the SEO-Yoda experience!

  129. Great tips, I have been using traditional way to build links but that doesn’t provide any much impact. I need to try out some of the advanced methods to stay ahead of my competitors.

  130. Excellent read Glen! While I am already using some of these techniques, some others are new to me. For instance, I haven’t got much success in scholarship links but I guess patience is the key.

  131. Hey it was just awesome piece of information i know a lot of hard work is required to gain such detail report and thank you I will implement these techniques on my website to increase its engagement and traffic…cheers

  132. Great Article ! I am impressed with strategies you use to extract data plus thanks for tip you told us about screaming frog, it will definitely come handy while extracting relevant URLs.

  133. Strategies that you shared is really amazing. I haven’t used it before some of these strategies. now I will make sure that I use these strategies on my blog also. I hope it will work. thanx for sharing such kind of information.

  134. Hey, Glen Allsopp
    This is a Great list!
    I’ll be signing up with a sempo right away… and we’ll be including this post our weekly roundup tomorrow. I like your attitude towards link building.
    Too many people shy away from “grey hat” links like native sponsored posts because of Google’s propaganda. As long as it can’t be picked up by the algorithm, it’s all white hat to me.

  135. Thanks for sharing this great insides. I also can recommend building links to some existing links still works great. But only by hand. Contextual links mainly. No spam.

  136. This post was pretty interesting. I had never used the AROUND (X) Search Operator but I tried it for the first time and it appeared to work for me. Maybe they have reinstated it since this article was posted, and this may be in the other comments which were too many to read. Regardless, this was a great article. Thank you for sharing!

  137. I appreciate with your opinion, but you must be updated with latest tricks because after google core updates many things are changes in 2019…. thanks

  138. Hey Glen,

    This is really an awesome job! These are an amazing advanced link building techniques which are completely ethical and meet the recent Google SEO policy standards.


  139. Very impressive and comprehensive article. There is so much value for any individual building links. Thanks for the awesome post!

  140. Hello Glen,

    It’s an awesome article. I personally tried to follow the link building strategies you explained here for my website and getting good results.

    Requesting you to keep sharing more similar info in the future.

    Thanks again,


  141. Hey Glen, Thanks for the advanced tips which am not familiar with some of the tools. This is a useful post for newbies in SEO like me. Keep do share more articles.

  142. Hey,
    wow! you really laid it all out there. Thank you, Thank you for saying what you did and putting the value back on creativity and art and not numbers. Keep it up and thank you for inspiring me to keep going even without thousands of followers.
    Many Thanks 🙂

  143. Stellar tips, as always!
    Link building can be so overwhelming especially for local businesses who don’t feel like they have good content to create nor the time to create it. Sometimes it’s just about taking a step back & focusing on relationship building.

  144. Hey!
    I’m new in SEO world and I hope your method would work for me. I will test it in next week. I love articles like that- veeery long and with a lot of usefull content. Thanks!

  145. I always mix all methods (basic & advance) and do a regular base. Your 13 Advanced link building strategies method is awesome and I will also go with this. I also analysis competitor back-link to see a method of link building and the site’s quality.

  146. I just found your blog and… there is too much knowledge holy sh… I love your articles! There is just clear knowledge. Im totally noob in SEO soo…Long guide that’s what I like. I will stay here and wait for more content from you 🙂

  147. Thank you for writing this article, it has helped me to understand the nuances and very little details of how link building works and how you can use different tools to analyze form where your competitors are getting their backlinks from. Many digital marketing agencies provide you with link building services, and help drive traffic to your website and improve your page rank.

  148. Hello Glen,
    This indeed more than a definitive guide to link building. Oh my God, this article is enough to turn into a course and sell it.

    You really gave out a lot here. Honestly, link building is still very important as far as SEO is concerned in 2017 and beyond. Anyone who still neglecting is only making a grave mistake because, without it, there’s certainly no SEO (Maybe that’s my own opinion).

    I’ve read a lot of guides in the past about SEO, but this is the more comprehensive and I will start implementing the strategies right away as I’m currently trying to rank a new Amazon review site I started and I hope the strategies you share will work for me.

    Thanks a bunch for sharing.

  149. Your posts is really helpful for me.Thanks for your wonderful post. I am very happy to read your post. It is really very helpful for us and I have gathered some important information from this blog.

  150. “If something is worth commenting on in 2017, it’s far more likely to attract a link. And if you want to attract links to your articles, write something worth commenting on.”

    Well, I launched a blog recently. It currently has 4 posts with not a single comment on them.

    I hope they are worthy of attracting comments and will get them as soon as the blog starts getting some decent traffic.

    Thanks for the amazing post, Glen.

  151. Hello Glen,

    It’s an awesome article. I personally tried to follow the link building strategies you explained here for my website and getting good results.

    Requesting you to keep sharing more similar info in the future.

    Thanks again,

  152. Super great tip about the AROUND(?) search operator. I love these little secret codes that people find. Some other good SEO nuggets of wisdom in here too. I’m bookmarking your site, Glen!

  153. This includes some strategies that I follow. But it gave me new ideas that I am not aware of. Great article and bookmarked it for future references.

  154. Thanks for sharing this comprehensive guide. So very helpful! Especially the video on the skyscraper method gave me the tools that I have been searching for. Thanks again!

  155. Interesting post as usual,

    Glen thanks for sharing some fabulous new ways of identifying and acquiring links. I especially like the Flippa and scholarship examples.

  156. I believe that content is king and needs to add at least 2000+ words content on per page, but we need to focus on quality backlinks to rank keywords. I have built a few guest posting sites and test a few keywords ranking. I got awesome results so Content + Quality Backlinks = Top Ranking

    1. Hi David,

      “needs to add at least 2000+ words content on per page”

      I would have to disagree with you on that one to be honest. Definitely not applicable (or even possible) in a lot of industries. Just imagine a currency conversion website having to write 2,000 words one every page.

      Still, I appreciate the comment!

  157. Hey, Glen Allsopp. This is really an amazing resource been trying to improve my Domain Authority and Page Ranks by building PBNs Back-links which kinda hurt my SERPS, this is way to go. Thanks much!

  158. Hey Glenn.

    This is a great article and thanks for sharing. I feel that you nailed it big time with these awesome tips.

    I’m gonna try them out in 2020 and hope to see some great results soon.


  159. Thanks for these tips Glen, as for Maps, Google needs you to provide the correct address and if you don’t have an office it becomes a challenge because you can’t lie about your address.

  160. Helpful tips regarding link-building strategies. Anyway, some people rely on their link profiles to much. As an effect, they could get high PA/DA and not satisfactory SERP. Links + content and site quality only make the clock tick.

  161. Hi Glen,

    I want to know more about scholarship link building.

    This method is working in 2020?

    In past, google smashed 10beasts.. so just want to know more..


  162. This is great advice, especially for me,
    and I love traveling because it helps me stay more focused and active.
    I learn a lot of new things visiting different places.
    Thanks so much for publishing such a comprehensive guide.
    i want to know about off-page seo and on-page seo strongly.pls help me.thx!!!

  163. Great Post!
    Thanks for sharing this valuable information related to link building Strategies.
    I learn lots of new ways to link building. It is the most important step in the SEO process.

  164. Thanks for this mammoth link building guide. Most webmasters are stuck in SEO practices that used to work in the past but they don’t work now. No SEO strategies are long-term when it comes to ranking on Google but, if done right, it still can generate traffic atleast. Now, I always say before anyone starts going crazy with SEO or any other traffic strategies they must focus on optimizing their sites for higher opt-in and sales conversions. That is something most webmasters overlook and then, they get stuck wondering why are they getting so much traffic but no conversions. Conversions is a by-product of a strategic process and traffic is the last thing in that process. Unfortunately, most webmasters focus on the wrong things for a long time, which is why most are struggling.

  165. Great! I’m a freelancer and want to improve my seo skills. You made the things light and easy to understand for the newbies like me and I really appreciate your knowledge and support through this post. Thanks

  166. I think a lot more businesses and entrepreneurs need to realize, if you want to A) Get ahead of your competition. B) See the results you really want.

    It’s going to take the right effort to match. Especially with link building. You’ve highlighted some great ways to do this, how many people are going to apply and use this information?

    I hope any and all who read this, that you DO use this information and start applying it to your business today. Our industry needs action, and this blog is giving you the golden keys to open the golden chests! 😉

  167. Awesome tips! I loved the one about using Screaming Frog, I didn’t know this strategy existed but know I look forward to trying it out. Thank you for sharing a ton of information

  168. For someone just getting their feet wet in SEO and lead generation, there is so much great information in this article. So many ideas I had not thought of. I can’t wait to put some of the approaches into practice. Thanks for the tips!

  169. Looking up SEO and come across this article… man, this has given me so many ideas. I’ll definitely be looking up Screaming frog, that great recommendation.

  170. Thanks, great info… will try a few of your strategies.
    I’m excited..I’ve been out of the game for a while and notice a trend of writing helpful informative content….. Got IT!
    Thanks again

  171. Hey no doubt you have covered some really advance tips that can help the newbies to start their campaign I have also written a post not awesome as this but a basic one

  172. Funny that I stummbled upon your blog by following a competitor’s backlink…

    There is some great information on your blog! Nice suggestions on filtering through Screaming Frogs results. Thanks.

  173. Wow! What a great informative article Glen! Thank you so much for these insights. Keep up the good article flowing Glen❤️. stay safe💪

  174. OMG!!! I never thought about getting backlinks or keywords ideas from flippa listed website, and today I got the idea from this article. Thanks man!

  175. Thank you so much Glen!. I never know the real importance of screemingfrog. this is really valuable content for me, as a beginner, I was looking for link building strategies. And I landed in this amazing content. thank you and keep it up

  176. Thanks so much for sharing this information. Really great, i loved it. keep going, i am looking forward to see such more content.

  177. Awesome tips! I loved the one about using Screaming Frog, I didn’t know this strategy existed but know I look forward to trying it out.

  178. Such an informative post about what link building strategies we should use to create quality backlinks. I really found this very helpful. keep posting….

  179. Incredible! This is one of the best posts I’ve read on link building. I learned a lot here today. Thank you for sharing! I’m going to come up with a strategy to implement some of these points.

  180. Thanks for describing these advanced link building strategies. Quite a valuable and most importantly these are manual & handy techniques. Although, I have not tried all of them, but thanks to you and will try all of them possibly. Much love and keep up the great work!

  181. Wow! What a great post. There is a lot of great information here and I will be coming back A LOT to read it again to consume. Far too much to go through in one sitting. Many, many thanks for this 🙂

  182. Very good article!!

    Although, I believe some strategies still work even after one year, in my opinion, there should be a more frequent update on link building tactics.

  183. Thanks for the information regarding digital marketing. It’s really helping me for my knowledge. Keep updating many more so we can learn more from your blog.
    Thanks Again,

  184. One thing I need to say, that the article is really about the advanced link building techniques and I am really getting advantage of using those tactics.

  185. This article is great, very useful information, I’m running a marketing content site and this article really helps my ideas and truly piqued my interest for link building strategies. Thank you Glen.

  186. Great article, Glen!
    But I really have to come back to the first line and take my time to read again, my brain have to adapt to all of the information.

    Thank you,

  187. Tactics like guest blogging, blog commenting, forum discussions, Quora answers, and promoting content on social media still work to a degree. But they are not enough to hack your way onto Google’s first page. On the other side, strict Google link guidelines have posed the threat of a penalty against older link building strategies. Thank you for being thoughtful about sharing these very valuable and helpful pieces of information, Glen!

  188. Hi Glen
    Thank you so much for your good information. Your tips are great to help me a lot to generate more ideas. Awesome tips! I loved the one about using Screaming Frog, I didn’t know this strategy existed but know I look forward to trying it out. Thank you for sharing a ton of information,

  189. Helpful tips regarding link-building strategies. Anyway, some people rely on their link profiles to much. As an effect, they could get high PA/DA and not satisfactory SERP. Links + content and site quality only make the clock tick.

  190. Nice article. Link building is one of the most important element of SEO which can help in improving your website ranking. But at the same time it is a really difficult task to successfully implement advanced link building tactics.

  191. Thanks for such detailed information. As I just launched my website, I really need to know how to collect content that will be praised by visitors. I liked Screaming frog tool, it is really very helpful. I will try it for sure.

  192. Great flow of content and this is actually worth time for reading it gave me a much clear picture of how many different ways are available for advanced link building

  193. Wow, great ideas especially, the map idea. I have been looking into SEO and after reading this understand the benefits of hiring a professional SEO. I am a blogger and want to continue to build links and really appreciate the great insight provided.

  194. Absolutely, Stunning Tips, but should we run behind getting the links?
    I think, create something worth commenting thing is most important.

    Link will automatically come

  195. I have been using some of these techniques such as the scholarship search operator and getting backlinks from ahref. I just have a question that are these useful in 2020 and after that too? I work in an education blog and with a lot of competitors it is just so difficult to stand apart coz everyone is doing the same thing.

  196. As soon as I saw this link going around on the link building statagy I’m in on Facebook, I knew there had to be some good insights on here.

    This is really good information Glen. Out of curiosity, did you find or were able to pick something off affiliate sites built on expired domains, I have a couple planned and I’d like to know if there are some data on it,

  197. This was one of the most interesting articles. I’ve searched a lot for ways to build links. I liked that your article is not template! Thank you, and good luck with your SEO!

  198. I use the screaming frog tool to monitor broken links. And the guest post is really a good way to build high-quality links. I learned a lot of new tactics from this article. Thanks for sharing!

  199. I love the idea that “Maps are the new Infographics”! Towns, cities and megalopolis are constantly changing and evolving; your idea is simple, yet powerful. Plus the Earth is so big… and there are so many ways of visually rendering maps. Thank you for the tips Glenn and keep up the good work!

  200. Amazing tips! I adored the one about utilizing Screaming Frog, I didn’t have the foggiest idea about this system existed yet realize I anticipate giving it a shot. Much obliged to you for sharing a huge load of data

  201. Very useful information about link building strategies. I will try some of these link building strategies. I hope this will help to increase sites rank on google.

  202. To tell you the truth, I did find some of these very useful. Especially Screaming Frog and comments. I knew about the comments part but not using Screaming Frog. Nice job,

  203. Hi Glenn,
    Thank you for sharing so many information (I wouldnt call it ‘tips’ as they are so detailed) on link building.
    I’m just learning about SEO and link building probably the most challenging aspect of it. Definitely gonna bookmark this page

  204. Thanks for the valuable information. I wasn’t aware of all the features mentioned here, for example what Reddit offers. I liked the idea of building a private database as well. Overall an excellent guide. Its a must read!

  205. Thank you for this great article!
    My favorite tip is this one > Rank for terms that link builders are using to find link opportunities in Google, then offer to work with them to help both of your sites. > Simple but effective!
    Our business is located in a small country and sometimes is difficult to get links, so I really appreciate new tips and techniques!

  206. Fantastic breakdown of developing additional backlinks. I have used the majority but have been pleasantly surprised by some of the others. Thanks for sharing.

  207. One of my favourite and effective link building strategies are resource page link building … you don’t need to create content to pitch to the website owners… simply publish high quality content on your website/ blogs and approach other resource blogs to add your content(as a link) as a resource page … this is time consuming but works very effectively

    BTW this blog article was so informative …

  208. Hi Glen,
    I am a beginner in the field of SEO and was searching for the topic link building strategies and end up with your content, seriously got great value from your resource, the way in which the entire article is crafted was awesome.
    Thank you once again Glen for providing such a great piece of knowledge to us.

  209. I never thought screaming frog will play a big part in Off-page SEO, I think its available on the license account, I used screaming frog only for on-page and technical SEO. Thank you for sharing

  210. I have to say my 2 favorite link building strategies are infographics and HARO responses on a daily basis. Most of my great links are from these strategies. The most important thing is posting consistently though.

  211. I Like this one from the list. “Just Ask Websites If They Sell Links” This is the other way around to get backlinks instead of buying from Backlink Marketplaces. Worth trying. Thanks for the Tip.

  212. Greetings Glen,

    Thanks for sharing your information man. It was a pleasure to read your info.
    It definitely helps me to create backlinks in a good way.

  213. Hey, Glen,
    I’m glad you shared this article with us and that it was helpful. One of the most important things I learned from your post is how to create quality backlinks in a way that will ultimately help my website rank higher on Google’s search engine results pages. To keep our readers informed about recent trends, we would love for you to share more information like yours when possible.

  214. Greetings Glen,

    Thanks for sharing your information man. It was a pleasure to read your info.
    It definitely helps me to create backlinks in a good way.

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