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Newsletter Marketing and Link Building Case Studies

4 example(s) in this category

This One-Paragraph Website Reaches Up to 100,000 People Per Month

100,000 monthly visitors

Not only does valuable, free content get shared, but you can use it to establish your authority in a niche, funnel people towards your premium offerings and use it to entice people to join your email list.

That is exactly what Fairpixels.co have done with their side-project, Logodust.

Fairpixels uses Logodust to give away open-source logos and reaches up to 100,000 visitors a month.

This simple page has also been shared on Facebook more than 1,300 times.

This traffic is then funneled to two premium products – a “one off” logo service which they charge at least $400 for, and two monthly subscriptions priced $1,450 and $2,175 respectively.

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This Newsletter Generates More than $320,000 Per Month

561,000 subscribers / 600,000 monthly visitors

I recently wrote a very detailed (pun intended) article on newsletters and ‘niche deals’ websites. You can read more about the topic here if you’re interested.

Scott’s Cheap Flights shows that you don’t have to build a blog to share deals. You can do very well ‘just’ running a newsletter.

It shouldn’t be a surprise to you that deals websites can get a lot of traffic, but I really like the angle of honing in on a specific niche.

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An Ingenius Way to Get Inactive Subscribers to Open Your Next Email

Brought in an extra $3,386 in sales

My friend Ryan Kulp recently had a genius idea to possibly ‘bring back’ inactive readers to an eCommerce company he was working with.

Ryan was inspired by the birthday paradox, which states that even if you have just 23 people in a room, there’s a chance that two of them will share the same birthday.

Based on this, Ryan sent out an email wishing all of his inactive users a Happy Birthday!

As he was emailing a huge amount of people (78,000 subscribers), it meant that there was a huge chance many of them really were celebrating their birthday when they received the email.

Because the birthday messages came with a promotion code for their product (Wine), he was able to directly track its impact on over $3,000 in sales.

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The Incredibly Successful Newsletter That Promotes Their ‘Competition’

Hundreds of 'Thank You' tweets every fortnight

There are some companies who have figured out how to provide regular value to their subscribers without having to put in too much effort to create great content.

Their strategy may just surprise you: They send readers the best content their ‘competitors’ have to offer.

When you work so hard to grow your own audience, that might seem like a foolish idea. On the surface, you would be right.

But when you dig a little deeper there are two surprising benefits to this practice:

  • You’re quickly seen as an authority in your niche for having such a grasp of the space
  • You provide a genuine resource that makes people look forward to each update

The ‘Top 10‘ newsletter from SEO software provider, Moz, is a great example of this.

Their bi-weekly newsletter shares the 10 best online marketing articles from around the website.

It’s easy to think they’re crazy to give eyeballs to other websites, but you would be missing a key point: Sharing the best marketing content helps to position Moz as a leader in the niche.

And, of course, people truly enjoy the newsletter.

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