Home > Redirects | “Like a Bloomberg terminal for SEO”

They've picked up a great domain name in Heights.com and redirected there

There's an interesting (at least to me) trend lately of sites switching to an from the www "variation" of their domain name, and Sports Collectors Digest is next on the list.

The Active Interest Media brand, who also owns sites like Anglers Journal and Antiques Trader, redirected from the www to non-www version of their domain today.

I won't claim to be completely clued up on BigLots and the situation of their home stores in the United States, but did notice something interesting.

The company has redirected their website from the WWW version to the non-WWW version, and essentially taken down every single page and added a 'Coming soon' message.

I expect we'll see a huge drop in their traffic graphs soon.

Maybe I'm strange, but I always find these redirects interesting. I never know if they were intentional or accidentally overlooked when making changes to a CMS or similar.

I confirmed with a UK and non-UK IP address that this is happening. Sometimes these are done for SEO purposes. Other times it's to help streamline internal operations, and so on.

The site wasn't performing well at all in Google but when a public company redirects one of their sites, I like to take note.