SEPTEMBER 2025: Detailed has been acquired by Ahrefs (& I've joined the company) 🎉

Documenting the business of search | "Like a Bloomberg terminal for SEO & AI"
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PRESS

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BWZ Took Down TheProductManager.com, which reached an estimated 500,000 people from search each month

Redirect
August 30, 2025
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UK and US publishers say Google AI is harming website traffic

Industry News
August 15, 2025
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HelloGiggles, a Dotdash Meredith brand with ~40K monthly search visitors, gets taken down

Closure
August 15, 2025
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Future's Tom's Hardware is now offering content behind a paywall

Content Sites
August 14, 2025
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GEO platform Evertune Raises a $15M Series A

Industry News
August 14, 2025
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AI Visibility tool Profound Raised a $35M Series B

Industry News
August 14, 2025
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Chartbeat data shows Google Discover traffic is an increasing % for publishers overall, but Google search is declining

Content Sites
August 7, 2025
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15 people lost their jobs at Eater, a Vox Media brand, as part of a "major restructuring"

Content Sites
August 7, 2025
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Vox Media's Eater has launched a new annual in person food event, Off Menu

Content Sites
August 6, 2025
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Vox Media redesigns dozens of sites, including SBNation

Content Sites
August 5, 2025

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Content Sites (13)
Industry News (10)
Acquisition (10)
Website Launch (8)
Closure (7)
Revenue (7)
AI SEO (4)
State of SEO (4)
Redesign (3)
Public Company (2)
Section Launch (2)
Funding (2)
Detailed.com (1)
Google Discover (1)
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Meet the man behind Detailed, Glen Allsopp

That's not me on the conference stage, but that is my work on the screen, presented by the Vice President of a $390M/year business (Yext).

I'm pretty proud of the work he's presenting: My deep-dive into how just 16 companies behind 500+ websites are dominating Google's search results.

I've been writing about SEO since I was 16 years old, and now at 33 I've advised some of the biggest brands on the internet like ConvertKit, Buffer, Ahrefs, Kinsta and many more.

Over a single 12 month period alone, through our SEO agency, we've helped our clients acquire millions of extra visitors from Google.

Detailed is all about sharing everything I can to help you with your online journey.

Meet the man behind Detailed, Glen Allsopp

"Think of us like the Bloomberg of SEO."

Exclusive insights from tracking the rankings & revenue of 3,078 digital goliaths.

    "Glen found a very sneaky technical SEO issue on our homepage. Sometimes a fresh set of eyes goes a long way."

    BILL KING

    "Glen's recommendations helped us improve crawl budget, remove deadweight pages and led to overall improvements in organic traffic to our key pages."

    STEVE TOTH

    "I've been a practitioner of digital marketing for over a decade and I've learned more from Glen about SEO than anyone else."

    CLAY COLLINS