March 2025: We've surpassed 400,000+ weekly extension users (Thank you!) 🎉

Documenting the business of search | “Like a Bloomberg terminal for SEO & AI”
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PRESS

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eBags.com now redirects to a subfolder on Samsonite.com

Redirect
TODAY
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Google is rolling out AI summaries to Google Discover (updating our State of SEO report)

Industry News
YESTERDAY
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Planet Sport Group (Football365, TEAMTalk, etc.) acquires Grassroot Goals (700K+ followers)

Acquisition
TWO DAYS AGO
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TechTarget says their SEO skills are highly relevant in this AI SEO era

Public Company
July 1, 2025
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CarMax: "If you're only focused on SEO, you're going to miss the boat"

Public Company
June 20, 2025
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Ziff Davis redirects DiabetesDaily.com straight to its forum at /forum/

Redirect
May 15, 2025
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Footwearnews.com, with around 200,000 monthly visits from search, gets redirected

Redirect
May 15, 2025
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Hearst essentially shut down PrincessJourney by redirecting it to Princess.com

Redirect
May 4, 2025
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PCInvasion.com, once reaching 200,000+ monthly visitors from search, redirects to Prima Games

Closure
April 15, 2025
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YourHeights.com, with around 20,000 monthly visitors from search, redirects

Redirect
April 12, 2025

Redirect (26)
Traffic (19)
Acquisition (13)
Closure (12)
Revenue (7)
State of SEO (7)
Website Launch (7)
Industry News (4)
Public Company (4)
Section Launch (3)
Funding (3)
Redesign (2)
Detailed.com (1)
Google Discover (1)
Updates past 30 days: 6

Meet the man behind Detailed, Glen Allsopp

That's not me on the conference stage, but that is my work on the screen, presented by the Vice President of a $390M/year business (Yext).

I'm pretty proud of the work he's presenting: My deep-dive into how just 16 companies behind 500+ websites are dominating Google's search results.

I've been writing about SEO since I was 16 years old, and now at 33 I've advised some of the biggest brands on the internet like ConvertKit, Buffer, Ahrefs, Kinsta and many more.

Over a single 12 month period alone, through our SEO agency, we've helped our clients acquire millions of extra visitors from Google.

Detailed is all about sharing everything I can to help you with your online journey.

Meet the man behind Detailed, Glen Allsopp

"Think of us like the Bloomberg of SEO."

Exclusive insights from tracking the rankings & revenue of 3,078 digital goliaths.

    "Glen found a very sneaky technical SEO issue on our homepage. Sometimes a fresh set of eyes goes a long way."

    BILL KING

    "Glen's recommendations helped us improve crawl budget, remove deadweight pages and led to overall improvements in organic traffic to our key pages."

    STEVE TOTH

    "I've been a practitioner of digital marketing for over a decade and I've learned more from Glen about SEO than anyone else."

    CLAY COLLINS