I promised that if I discovered how to build whitehat links in any niche, fast, I would share my findings with the world.
I am now about to keep that promise.
The ability to build legitimate links to your own sites or your client sites is the most powerful internet marketing skill you will ever acquire. Mastered, you will find an endless line of people looking to pay for your skills.
And that's if you don't just use them for yourself.
I turn down 90% of the people who reach out to me looking for links, and at any point could send out an email offering a service which would keep myself and my team busy for years.
It's not that there aren't any good SEOs and link builders out there, but that there are incredibly few focused on building legitimate, whitehat links as a service.
This brings me to an important point...
If you need incredible links that rank sites, you'll probably have to learn how to build them yourself.
The few companies I know who offer truly whitehat link building are so in demand they can charge whatever price they want. And that's if they're even free to take on more work.
That's the bad news.
The good news is that you can learn how to do it yourself...and do a much better job than any link building agency will ever accomplish.
My own included.
Close any other tabs you have open. You are, as promised, about to learn how to do what we teach our 7 and 8-figure clients.
Step One is to create a "DREAM 100" list of sites you would love a link from. They can be blogs. Or eCommerce stores. Or news sites. I don't care who they are, but I do care that you choose at least one hundred sites.
Let me emphasise how important this is...
When it comes to link building, so much of our efforts are reactionary - "Nice, this site accepts guest posts" - and almost no attention is paid to the dream websites we would love a link from, whether they accept guest posts or not.
If you take this seriously, you won't need to delve into your competitors backlinks ever again. It's a bit like pulling weeds in your garden. Do it right the first time and they're probably dealt with forever.
I should add this: Your "DREAM 100" needs to be active. If you pick sites that don't write very often, and link out even less, you're going to be waiting a long time for them to ever link to you.
Take your time with this. Most beginners never even consider it, and most experts don't focus on it enough.
If you've written down your hundred sites, we're ready for Step Two, which is to...
Perfect Your Why
When someone opens a message from you, their gut instinct is to think, "Why is this person emailing me?".
If your message doesn't excite or resonate with the person you're emailing, you may as well have sent them an offer for cheap tins of meat (that's a spam joke).
Here's an example: Let's say you wanted a link from the Detailed.com blog. You could straight up ask me for a link, which I'll completely ignore. Or, you could fix any number of problems I have, and instantly earn my trust and appreciation.
Just by changing your why you've increased the chance of getting a link from me by 1000%.
Think about the problems I might have...writing article copy (ouch)? Getting link building case studies because SEOs are worried about competition? Am I struggling to find amazing podcast guests?
There are 50,000 bloggers who will link out this week with those exact same issues. That's a fact. Here's another:
You can solve the 'why' for 100 people quicker than you can write a guest post
Most emails for links tend to look a bit like this...
I get about 10 of these emails per week, as do the dream people you want a link from.
I hate receiving them, but I want people to keep sending them. They make life so much easier for the rest of us.
The simple act of not sending anything remotely similar to the example above makes you instantly stand out from the crowd.
Change your approach and you'll change your results.
Let's keep moving. Step Three.
Perfecting your why is powerful, but it won't overcome your lack of having something worth sharing.
I hate to break it to you, but your lead-generation homepage is not going to get the blogosphere talking. Fortunately, it doesn't have to.
Warning: What I'm about to say is going to go against everything you typically read when it comes to writing content that picks up links.
Here we go...
To pick up limitless links through outreach, you just need one amazing piece of content...on a really generic topic.
That's not a typo. I really did say generic.
I know, I know, you've seen the success stories of unique content that picked up hundreds of links and transformed the rankings of the host.
Power to you if that ever happens, but for the rest of us it's not something we can hedge our SEO success on.
There is a better alternative: Write something amazing on a generic topic.
Topics like how to save money, how to lose weight, how to improve your website design or how to have fewer people abandon your eCommerce store checkout page.
Before you think I've gone mad, I'll explain exactly why: Great content on broad topics fit perfectly into other peoples articles.
If someone is going to link out to your original piece of research or 'weird angle' that got the web talking, they have to explain what they think about it or what makes it so interesting.
For generic topics, they can literally just say "Here's a great resource on that, [link]."
The more wacky and out there your piece of content, the rarer it is that someone will be about to write something related.
With these three simple steps in mind, you stand a better chance to pick up dream backlinks than any of your competition. Links that money literally can't buy.
If your current thought process is anything like mine was when I figured this out, you're going to be thinking about link building very differently from now on.
I realise you're likely skeptical at this point, so after I do something cringe-worthy and show a tiny sample of sites that linked to me this year, we'll break down some of your current beliefs...