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What to Expect from Detailed in 2018

An announcement, and a sneak preview

Part of me feels a little ashamed to be writing this blog post, and part of me feels that I should have written it sooner.

In July of this year I returned to England to spend time with my Dad for his 60th birthday.

After a meal with my family and my Dad’s closest friends, I vividly remember telling my brother before I disappeared to my laptop, “I really can’t do these daily updates anymore”.

Wanting to spend some time away from the computer, I had already stopped producing daily podcast updates (which I had never planned to do) and felt a lot of self-created pressure to make sure I updated this site like I had promised.

I hate to quit anything, and I know I have a history of unpredictable posting schedules, so I decided not to make any rash decisions and “give it a few more weeks” to see how things go.

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13 Advanced Link Building Strategies You (Probably) Haven’t Used

A Detailed Guide to Advanced Link Building

Updated Dec 03, 2017

Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing.

While they used to reveal their most popular blog posts in their sidebar (sorted by most comments), it seems that’s no longer the case.

But what if it was?

What if you could analyse any blog and see which of their articles have the most comments, in order?

If you could rank them by how many backlinks those articles have, you’re left with foolproof solution for finding content ideas that attract links and comments.

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Pick Up Thousands of Backlinks By Rewriting Somebody Else’s Popular Article

1,360 Referring Domains, 6,880 Backlinks

Today isn’t going to be the first time I’ve featured HelpScout on Detailed and I’m sure it won’t be the last.

Their content writer, Gregory Ciotti, has honed his skills as a marketer over the years and it’s scary how productive he is.

As he writes so much, I wouldn’t be surprised if he uses other successful case studies as inspiration for his own blog post ideas, and that seems to be the case here.

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Here’s Why Tens of Thousands Flood to Nerd Fitness Every Week (And It’s Not Because of Their Content)

1.5 Million Forum Posts

Though I actively avoid marketing conferences and meetups these days, I did used to be a lot more open to sitting down and meeting with people I admire in the online marketing world.

One of the people I met up with in South Africa was Steve Kamb, of Nerd Fitness fame.

Steve’s site reaches millions of people each month and has enough incredible content ideas to inspire a months worth of Detailed updates, but that’s not what I want to discuss today.

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5 Reasons SEO is Dead and Content Marketing is the Future

1,639 Comments, 9,645 Likes

Published just a few months ago in April of 2017, Callum Stringfellow started a heated debate on LinkedIn so controversial it picked up over 1,600 comments.

Callum proposed the idea that cold calling was dead, and digital marketing is the future. As you can imagine, there were fueled conversations from those who agreed and disagreed.

The third most recent comment on the post starts with, “Utter nonsense“.

It continues, “Yes, cold calling may be dead in some industries, but in majority of industries is (and will be) extremely effective, especially if supported by digital marketing campaigns.

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Private SEO Case Studies: A New Addition to Detailed Pro I Think You’ll Love

$496,000 in Monthly Search Traffic

You’re probably sick of me talking about how many content marketing success stories I have sitting in a spreadsheet, waiting for me to cover them here at Detailed.

What I haven’t talked about is how much research goes into finding these success stories, and what I unintentionally find in the process.

You may have heard me say that researching content ideas for Detailed was actually great for Gaps.

Some of the online businesses I found in the process led to me writing two articles for the site

But that’s not all.

I’ve found an incredible number of websites that are dominating Google, seemingly out of nowhere, which are changing my entire outlook on SEO.

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Here’s What You Can Really See from Space (Hint: It’s Not the Great Wall of China)

923,000 Facebook Shares

You’ve likely heard that the only man-made object you can see from space is the Great Wall of China.

A friend of mine likes to point out to new people he meets that it’s a common misconception, and not actually true.

Google – visa NASA – says you can’t see it from the moon, so it’s a pretty popular myth that has traveled around the globe (just not higher than it).

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I Can Only Hope of Ever Building Something As Creative as

43,000 Facebook Shares, 11,800 Backlinks

As soon as I set eyes on this website I knew it would have impressive numbers to go with it, even if it only consists of a single page.

I wasn’t wrong.

With over 43,100 shares on Facebook and links from 1,570 different websites, is the epitome of what it takes to create something remarkable and be rewarded for your efforts.

What I’m even more impressed by is that they’ve elegantly integrated an opt-in form into the header and footer of the website, which assuming is their only form of lead generation, has brought them over 44,000 subscribers.

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The Lazy Person’s Guide to Writing Content That Attracts Links

That headline is quite appealing, isn’t it?

You can achieve a personal goal – new links and traffic to your website – by adopting the productivity levels of someone who doesn’t try very hard to get things done.

Our brains are hard-wired to look for shortcuts in order to achieve the same desired goal, and headlines that involve ‘lazy’ and ‘success’ are one way of tapping in to that.

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The Simple Dollar is Back With Another Twist Post That Brings in 43,000 Visitors Per Month

5,590 Backlinks, 723 Referring Domains

In the early days of Detailed I wrote about ‘twist posts’ and how good they are at picking up links.

If you missed my thoughts on the topic, here’s a quick summary: Twist posts are like list posts (’11 ways to do this’, ‘top 10 tips for that’) but much more in-depth and can involve hundreds of tips or suggestions.

If you haven’t yet put together a twist post for your site, consider this a reminder of such a simple yet powerful tactic.

How to Save Money: 100 Great Tips to Get You Started (link) is a post from Trent Hamm that goes into great detail offering money-saving advice for his readers.

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The Power of Revisiting Someone Else’s Predictions

No stats as it's only 24 hours old

Before I begin, I have to say that if you didn’t check out yesterday’s Gaps article, it’s one you’re not going to want to miss. I’m really proud of it and the feedback has been incredible so far.

As is often the case, even though I have a list of hundreds of things to write about here at Detailed, I tend to write about the freshest case study that I’ve found.

As the sub-heading for this article suggestions: I don’t have any stats for the particular case study I’m going to share with you as it’s only 24 hours old.

That said, a quick Google search will find you hundreds of examples that have followed the same ‘formula’ and picked up links and social shares.

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I Have Way Too Many Ideas to Replicate The Success of This Side Project

148,000 Facebook Likes, 1,450 Referring Domains

While I really liked yesterday’s case study, I did struggle to come up with some great ideas to replicate it.

That’s not the case with, a side project designed to quite simply let you know how long you spent binge watching something, or how long it will take to binge watch something.

The site went viral on Facebook and picked up links from almost 1,500 websites, so while it’s something I’m not sure people will keep coming back to, its fun enough from at least one use to share with others.

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This Simple Side-Project Averages 300,000 Pageviews Per Month

300,000 Monthly Pageviews, 333 Referring Domains

There are a few things that surprise me about today’s case study.

The first is that the site receives a lot of traffic for having links from a (relatively) small number of sites, and the second is that 67% of their traffic comes from search, when I thought direct would be the dominant source of visitors. is the descriptive domain for a daily gallery of fonts being used in the real world.

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