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Content marketing case studies you can actually use. Updated daily.

109 case studies in 17 categories. Last updated Sunday, Sep 24th.

Here’s Why You Should Be the First to Build a ‘Pocket Guide’ For Your Niche

200 Referring Domains / 3,000 Facebook Shares

If you’ve been involved in your niche online for even just a few weeks, it’s likely you’ve found a few common questions that pop-up, or even the most commonly referenced sources for answering them.

Today’s example shows how you could build a side-project to create a resource for your industry that people might not know they need…until you make it for them.

When Benedikt Lehnert created A Pocket Guide To Master Every Day’s Typographic Adventure it started gaining traction overnight and has since received 3,000 Facebook shares and links from over 200 different websites.

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Create This One Resource and Become A Rockstar In Your Niche

10,000 Backlinks / 340 Referring Domains

When you first enter a new niche, things can seem a bit overwhelming. A common research tactic – seeking out authoritative bloggers in your space – can certainly help make things easier.

Doing this provides great insights into popular content, backlink opportunities and possible networking opportunities, too.

Even if you’re already established in the space, it pays to know what (and more importantly how) the competition is doing.

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What Everyone Should Know About Creating Content That Goes Viral

1,000+ Facebook Shares / 120 Referring Domains

Have you ever been in a situation when somebody has said, “Everybody knows that, right?”, but you actually didn’t?

Perhaps in an interview or on a first date, you’d be forgiven if you lied, but it’s likely something you wouldn’t forget (or at least you would remind yourself to research it more later if you’re anything like me).

I recently came across Psyblog which was created by British psychologist, Jeremy Dean. Unsurprisingly (for a psychologist) Jeremy’s attention-grabbing headlines have earned tens of thousands of shares.

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Reader Profiling: One Thing I Wish I Had Done More Of (And You Should Too)

13.7K Facebook Shares

One thing, not the one thing (there are quite a few) I wish I had done more of during my blogging ‘career’ is to highlight the success stories of both readers and those close to the space.

It’s odd, because one of the most successful posts ever shared on ViperChill was the unveiling of a reader and friend, Ramsay from Blog Tyrant.

When profiled the lives of five Indian women who travel solo around the world, it really struck a chord and went viral, being shared on Facebook more than 13,000 times.

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104 of the Best Free Content Marketing Case Studies Online

3.8 Million Pageviews / 28,000 Social Shares

According to the sub-header of this website, this is now content marketing case study number 104 that I’ve shared here on Detailed.

While this site doesn’t break any traffic records, there is a loyal following who come here for updates each day, so I really appreciate you following this journey.

Another example of a site sharing free resources comes from The Penny Hoarder, who shared 30 of the best freebies they’ve found online.

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The Number One Sign You’re Getting Better at Promoting Content

72,000 Facebook Likes / 1,830 Backlinks

Eight years ago when I started a personal development blog, two of the people I quickly came to really like in the space were Marc and Angel from

While they don’t go into the type of depth I tend to enjoy reading these days, their site is a great resource for uplifting content, no matter which area of life you’re struggling with.

A few years ago they went live with 9 Good Signs You’re in the Right Relationship, which quickly went viral on Facebook (72,000 likes) and picked up over 1,800 backlinks.

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‘Signs You’re ____’ Is an Incredibly Powerful Headline Formula

27,000 Facebook Likes / 37,000 LinkedIn Shares

I’ve shared a number of ‘headline formulas’ at Detailed over the past few months, but this one might just be the best yet.

The structure is simple: You create a headline which includes the words ‘Signs You’re ____’ and fill in the gaps with something relevant to your industry.

For example, a recent article on Forbes went viral with the headline Five Signs You’re Successful — Whether You Know It or Not.

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I Couldn’t Copy McSweeney’s Before, But I Possibly Could Now

4,800 Facebook Likes in One Week

A few weeks ago I wrote about how satire has the potential to make your site go viral, but you have to be careful when pulling it off.

One of the examples I used in the post was from McSweeney’s, who wrote a satirical article about only hiring employees who are twenty-three years old.

This month they’re at it again, with a different approach.

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This Opportunity to Be an Industry Leader Didn’t Exist 12 Months Ago

18,789 members

If you want to build a community online, what do you do? Start a Facebook group? Create a forum? Maybe start a weekly discussion around a Twitter hashtag?

But there is another option: Create the Slack channel for your niche.

Slack wasn’t really a ‘thing’ a few years ago, and the idea to create a Slack channel for a community was barely possible a year ago, so this is a fresh opportunity to put yourself front and center of a growing trend.

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Introducing Detailed Pro: Please Don’t Share This

Proud. Nervous. Excited.

Today I’m excited to announce that something I’ve been working on for a very long time is now available: Detailed Pro.

When I say “Please don’t share this”, that isn’t some kind of marketing gimmick.

I’m not running ads, sending emails, writing tweets or updating Facebook about today’s news. This is an exclusive opening just for people who already come to ‘naturally’.

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